IVRIS CRM Data Cleansing Vendor Evaluation Scorecard v1.0 - ivristech.com/data-cleansing-services/
Criterion,What good looks like,Weight,Example score (1-5),Weighted
Documented accuracy / match-rate benchmarks,"Publishes measurable match and accuracy rates, not vague claims",12%,4,0.48
Dedup logic transparency,Explains deterministic + fuzzy matching and false-merge safeguards,10%,3,0.3
Deduplication + survivorship rules,Merges duplicates with controllable master-record (survivorship) rules,9%,4,0.36
Standardization & formatting,"Normalizes names, addresses, phone, job titles to one standard",6%,4,0.24
Validation & verification,"Verifies email, phone and postal against live directories",9%,3,0.27
Enrichment / gap-fill,Fills missing firmographic and contact fields from trusted sources,6%,3,0.18
Ongoing monitoring / prevention,"Prevents re-decay with continuous cleansing, not one-time only",9%,2,0.18
Native CRM integration + sync control,"Native Salesforce / HubSpot connectors, field mapping, sync cadence",11%,4,0.44
"SOC 2 / ISO, GDPR / CCPA, DPA","Independent security cert, signed DPA, clear data residency",9%,5,0.45
"Transparent, fair pricing","Clear pricing model, no punitive minimums or hidden overages",6%,3,0.18
"SLAs, turnaround, onboarding","Written SLAs, named support, structured onboarding",7%,4,0.28
References + pilot available,Relevant case studies and a paid pilot or free trial,6%,4,0.24
TOTAL WEIGHTED SCORE (1-5),,100%,,3.6
Verdict,,,,Strong>=4 / Conditional 3-3.99 / Pass<3