Tab,Field,Type,Definition Clock Definitions,Clock,text,"One of the four clocks: received, assigned, first attempt, successful contact" Clock Definitions,Starts on (event),text,The buyer-side or system event that starts this clock Clock Definitions,Stops on (event),text,"The event that stops it. Must be a single, logged, unambiguous event" Clock Definitions,System of record,text,The system whose timestamp is authoritative for this clock Clock Definitions,Field / instrumentation to capture,text,The specific field or log that has to exist for the clock to be measurable Clock Definitions,Common failure that inflates it,text,The usual root cause when this clock runs long Clock Definitions,Can you SLA it?,text,Whether the clock is inside your control. Clock 4 is not Clock Definitions,Your target (wall clock),duration,Total elapsed buyer waiting time target Clock Definitions,Your target (working time),duration,Target counted only inside the declared coverage calendar Clock Definitions,Measured p50 / p90 / p95,duration,"Observed percentiles. Report all three, never a mean alone" Clock Definitions,Owner,text,Named accountable owner for this clock SLA Matrix,Lead type,text,The segment the SLA applies to SLA Matrix,Intent signal,text,What the buyer's action actually signalled SLA Matrix,Requested action,text,"What the buyer asked for, in their words" SLA Matrix,Clock 1 received target,duration,Target for inbound event to CRM record committed SLA Matrix,Clock 2 assigned target,duration,Target for CRM record to owner assignment written SLA Matrix,Clock 3 first-attempt target,duration,Target for owner assignment to first logged human outreach SLA Matrix,Clock 4 successful contact,text,"Measured, not targeted. Report the distribution" SLA Matrix,Clock used,enum,"Wall clock, Working time, Both, or n/a" SLA Matrix,Coverage calendar,text,"Time zone, staffed hours and holiday set, with an effective date" SLA Matrix,After-hours rule,text,What happens when the lead lands outside coverage SLA Matrix,Escalation trigger,text,The condition that reassigns or escalates SLA Matrix,Escalation owner,text,Who receives the escalation SLA Matrix,Exception / do-not-work rule,text,"Records deliberately excluded, and the published rule for excluding them" SLA Matrix,Accountable owner,text,"Who owns the number, not who works the lead" SLA Matrix,Next review,date,When this row gets revalidated against outcome data Instrumentation Checklist,#,integer,Checklist item number Instrumentation Checklist,Check,text,The instrumentation step Instrumentation Checklist,Which clock it protects,text,The clock that becomes unmeasurable without it Instrumentation Checklist,Why it matters,text,The failure mode it prevents Instrumentation Checklist,Where to look,text,The system and object to inspect Instrumentation Checklist,Status,enum,"Not started, In progress, Done, Not applicable" Instrumentation Checklist,Owner,text,Named owner Instrumentation Checklist,Notes,text,Findings