What is the AI shopping trust tax?

It is the loyalty and adoption cost a brand may face when an AI shopping agent completes a purchase without enough human control, privacy confidence, or accountability. The transaction can succeed while trust declines.

How many consumers distrust autonomous AI purchases?

Horizon Media reports that 68% distrust AI agents when purchases lack human input. Sixty percent are also uncomfortable sharing the data required for an agent to act.

What makes consumers more willing to use AI shopping agents?

Horizon found that 44% are more likely to adopt an agent from a trusted brand, while 48% say a money-back guarantee would increase adoption. Clear accountability and privacy protections also matter.

How should brands measure agentic commerce?

Measure conversion alongside returns, disputes, support contacts, repeat purchase, permission changes, and customer trust. Separate agent-assisted purchases from fully autonomous purchases so the results remain useful.

For Marketing Ops, Demand Gen, RevOps & campaign approvers

Catch launch risk before the campaign goes live

IVRIS GTM Preflight runs three focused checks across campaign URLs and UTM values, approved source and medium taxonomy, and rendered lead-capture fields. It turns the evidence into an owned fix queue and an exportable Launch Risk Report—with verification limits kept visible.

A focused campaign-launch assurance layer for teams that need one defensible answer: launch, hold, or launch with accepted risk.

Run a free preflight Review a sample report

Three focused check groups
Every finding has a next action
Exportable decision report

Active preflight

Q4 Product Launch

SAMPLE REPORT

Current launch decisionNeeds fixes

Evidence-backed

3findings

1blocking

1assigned

1needs review

01Paid-social URL is missing utm_sourceVerified URL evidence · Owner: Campaign managerBlocking 02Lead form does not carry campaign IDRendered form evidence · Owner: Marketing OpsReview 03Source / medium pair needs taxonomy reviewConfiguration-dependent evidence · Owner: Marketing OpsReview

The assurance chainOne campaign. One evidence trail.

01Automated checks

02Owned findings

03Saved reruns

04Decision report

What IVRIS checks today

Three focused checks before launch.

Each current check names the surface inspected, the evidence observed, the confidence level, and any boundary that prevented verification.

Campaign URL & UTM integrity

Required campaign parameters, empty or duplicate values, casing, encoding, internal-tagging risk, and destination-domain consistency.

Example evidenceExact submitted URL + parsed parameter findings

Source / medium taxonomy

Observed source and medium pairs compared with the approved values in the taxonomy attached to this preflight.

Example evidenceObserved pair + the standard used for comparison

Rendered lead-capture fields

Landing-page access, presence of a rendered form, and visible or hidden campaign fields—without submitting the form or claiming downstream receipt.

Example evidenceRendered page evidence + explicit verification limit

Campaign-to-decision workflow

A focused preflight, without losing the thread.

Campaign scope, check evidence, remediation, saved reruns, and the current recommendation stay attached to the same preflight record.

Set the campaign scope

Add the launch name, landing page, campaign URLs, traffic channels, and the taxonomy to use.

OutputA bounded preflight record

Prepare

Run three automated checks

Inspect the submitted URLs, approved source / medium values, and the rendered lead-capture surface.

OutputNormalized check evidence

Observe

Review evidence-backed findings

See what was checked, what was observed, why it matters, and how confident the finding is.

OutputPrioritized launch risk

Assess

Own, rerun, and export

Assign the work, set due dates, record the resolution, rerun after fixes, and export the current Launch Risk Report.

OutputAn actionable decision record

Act

Finding anatomy

A warning becomes useful when it can become work.

IVRIS keeps evidence, impact, confidence, owner, and action together. No unexplained red flags and no green status where verification stopped.

Campaign URL QA · Verified

utm_source is missing from one paid-social URL

Critical

EvidenceWhat IVRIS checked and observed

The exact destination URL was resolved and parsed. No utm_source parameter was present after redirect.

example.com/q3?utm_medium=paid_social&utm_campaign=q3-expansion

Business impactWhy the launch team should care

Paid traffic may arrive unattributed or be grouped outside the intended campaign reporting.

ConfidenceVerified

Deterministic URL inspection. No analytics or CRM receipt claim is implied.

Launch Risk Report

A decision document, not a dashboard screenshot.

Stakeholders see the current launch recommendation first, then check coverage, evidence, owners, due dates, finding state, and unresolved verification limits. Print the report or export its findings as CSV.

01Current launch recommendation
02Check coverage snapshot
03Prioritized findings
04Owners and remediation state
05Evidence and verification limits

IVRIS · Launch Risk Report

Q4 Product Launch

RecommendationHold

Executive brief

One verified blocker and two review items remain in the latest run. The team can see what needs action, who owns it, and what still needs review.

Decision-driving findings

Paid-social source parameter missing
Campaign ID absent from rendered form
Source / medium pair needs taxonomy review

Boundaries & ownership

No form submission or CRM receipt check
Campaign manager owns URL replacement
Marketing Ops owns hidden-field fix

Open the complete sample report →

Saved reruns

Rerun without losing the record.

Run the same preflight after fixes. IVRIS keeps prior check reports attached to the campaign and records a fresh current recommendation, so the team can review what changed without rewriting the scope.

Run 04 · Before fixes7 open findings

2 blocking · 3 review · 2 unverified

Run 05 · After fixes2 open blockers

5 cleared · 0 new · decision remains Hold

Campaign URL parametersRequired source value added before the latest run

Needs fixReady

Source / medium taxonomyOne pair still needs a standards decision

ReviewReview

Rendered campaign fieldHidden utm_campaign field is now present

Needs fixReady

Downstream receiptRemains outside the current check scope

Not checkedNot checked

Built for the launch room

One record for the people who find, fix, and approve launch risk.

Everyone works from the same evidence, owner, due date, next action, and current recommendation—without rebuilding the story in meetings.

Campaign owner Act

See the exact URL or field that needs attention, assign the work, and record the resolution.

Starts with: A prioritized finding
Leaves with: An owner, due date, and next action

Marketing Ops Review

Review taxonomy and lead-capture evidence, resolve standards questions, and keep the launch record current.

Starts with: Observed evidence and confidence
Leaves with: A recorded remediation decision

Launch approver Decide

Read the current recommendation, open blockers, owners, and limits in one print-ready report.

Starts with: The latest preflight result
Leaves with: A clear launch conversation

What the result means

Evidence, not a blanket guarantee.

IVRIS reports what the current checks observed and keeps anything outside that scope visible.

Exact check scope and evidence
Confidence shown with every finding
Unknowns stay marked for review
No silent changes to campaign assets
Rerun after the team makes a fix
The final launch decision stays with your team

Commercial access

Start free. Pay when IVRIS becomes part of your launch process.

Public pilot access is free. Confirmed commercial customers are onboarded manually under published Design Partner, Founder, and standard terms.

See plans & founder terms

Supporting destination

Standalone tools

Use focused utilities such as the UTM Linter and Web Form Audit when you need one check—not the complete preflight workflow.

Open IVRIS tools →

Before the first preflight

Clear answers, including the boundaries.

What does the current preflight not cover?

It does not submit forms, inspect private analytics or CRM accounts, or guarantee end-to-end attribution. Those remain outside the three current checks.

What does the free preflight include?

During the public pilot, teams can create a saved workspace, run the three current check groups, review and own findings, rerun the same scope, and print the Launch Risk Report or export findings as CSV. No credit card is required.

Can IVRIS guarantee attribution?

No. IVRIS reports the evidence available to each check and the limitations encountered. It never turns an unavailable signal into a guarantee.

Does IVRIS change campaign assets?

No. IVRIS checks the submitted launch scope, records evidence, and recommends the next action. Your team decides and makes the change.

What happens after a team fixes a blocker?

Rerun the same preflight. New check reports and the latest recommendation stay attached to the campaign alongside earlier reports for review.

What does commercial access cost?

As of July 2026, the first three confirmed Design Partners receive 60 days at $0, then $149/month. Customers 4–10 can receive $99/month Founder pricing for six months. Standard pricing is $199/month from customer 11. Eligibility is confirmed manually before any paid commitment.

Launch with evidence

See launch risks before the campaign goes live.

Set the scope. Run three checks. Own the fixes. Rerun. Export the current decision.

Focused checksEvidence attachedExportable report

Build a free preflight View sample report