B2B ecommerce, startup growth, business models, and scaling strategies.
Zeta Global released new agentic commerce research on June 30, 2026, finding that 70% of AI shoppers still prefer to complete purchases on a brand’s own website rather than buy through AI. The study surveyed 2,000 U.S. adults who had used AI to make a purchase within the previous three months. The sharper finding for … Read more
Shopware introduced four connected products at Community Day 2026 and said its commerce core now provides 100% MCP coverage and Universal Commerce Protocol readiness. The launches are Shopware Nexus, an event-driven integration layer; an agentic Shopware Copilot; Shopware Payments; and Experience Studio, a research preview for generating commerce frontends and story-led shopping experiences. The four-product … Read more
Updated Q2 2026. Most “best B2B marketplace software” lists make the same mistake: they mix up two completely different products. Half the entries are tools for running your own single-brand store, and the other half are platforms for operating a multi-seller marketplace. Those are different businesses with different software. This guide covers only the second … Read more
Search “best B2B ecommerce platforms” and most of the first page is written by the platforms themselves. Useful, but not neutral. This guide ranks 12 platforms the way a buyer would: by the use case each one fits, with honest pricing as of Q2 2026, the real tradeoffs, and a verdict on who each platform … Read more
The global B2B ecommerce market hit $32.11 trillion in 2025 and is projected to reach $36 trillion in 2026 at a 14.5% CAGR. Behind that number is a quieter statistic that should worry every buying committee: 40% of B2B organizations are actively considering a replatform. Most of those replatforms are happening because the first platform … Read more
Global B2B ecommerce is projected to hit $36 trillion in 2026 at a 14.5% CAGR per the International Trade Administration, and 80% of B2B sales interactions are now digital. The interesting question isn’t whether to sell B2B online. It’s what good actually looks like when your customers buy by purchase order, approve through three layers, … Read more
What Is a B2B Pricing Strategy? A B2B pricing strategy is a method businesses use to set prices for products or services sold to other businesses. It accounts for factors like production costs, customer value, competitive positioning, and the complexity of multi-stakeholder buying decisions that define B2B sales. The right pricing strategy directly affects profit … Read more
B2B ecommerce is a $19 trillion market, and it’s on track to hit $36 trillion by 2028. But here’s what the market size numbers don’t tell you: most B2B companies are still getting the b2b ecommerce best practices wrong. According to Zoovu’s 2024 report, 65% of B2B decision-makers say ecommerce is “broken” in their organizations. … Read more
