Gong Adds Microsoft Marketplace and MCP

Gong Microsoft Marketplace MCP workflow connecting procurement, Revenue AI, and RevOps work surfaces

Gong announced on July 1 that its Revenue AI OS is now available in Microsoft Marketplace, with Model Context Protocol support live for Microsoft 365 Copilot workflows. The move lets enterprises buy Gong through existing Microsoft procurement paths and connect Gong context into Microsoft tools. The announcement has two parts. First, Microsoft Marketplace availability can … Read more

Enterprise Sales Funnel: The 6-Stage, 13-Buyer Map (2026)

Featured image for an enterprise sales funnel showing buying committee roles and a long-cycle deal path

Direct answer — What is an enterprise sales funnel? An enterprise sales funnel is the staged process B2B teams use to win high-value deals (typically $100K+ in annual contract value) from large organizations. It runs through six stages, from account identification and qualification to solution validation, proposal, procurement, and post-sale expansion. Unlike a standard funnel, … Read more

ZoomInfo GTM.AI Enters Amazon Quick Suite

ZoomInfo verified company and contact data entering Amazon Quick Suite through role, source, read-write, audit, and approval controls.

Direct answer – what did ZoomInfo add to Amazon Quick Suite? ZoomInfo has made its GTM.AI layer available inside Amazon Quick Suite, AWS’s agentic AI workspace. The integration lets go-to-market teams run ZoomInfo skills in plain language from Quick, grounded in ZoomInfo data on 100 million companies, 500 million contacts, and billions of buying signals. … Read more

HubSpot Revenue Hub Adds AI to Quote-to-Cash

HubSpot Revenue Hub connecting quote, contract, billing, payment, and renewal stages to one AI-ready customer revenue record.

HubSpot introduced Revenue Hub on June 16, 2026, bringing quoting, contracts, billing, payments, and revenue context into the HubSpot CRM. The launch reframes Commerce Hub into a broader quote-to-cash layer for sales, finance, and customer teams. The data behind the release is the real story. HubSpot’s State of B2B Revenue report, based on 317 US-based … Read more

ZoomInfo GTM.AI Enters OpenAI Codex for Work

ZoomInfo GTM.AI data graph connecting verified company, contact, and buying-signal data into OpenAI Codex for Work

Direct answer – What did OpenAI and ZoomInfo announce with GTM.AI in Codex for Work, and what does it mean? On June 2, 2026, OpenAI made ZoomInfo natively available inside Codex for Work as a B2B data app powered by ZoomInfo’s GTM.AI context graph. Codex users can run ZoomInfo skills like account research, buying committee … Read more

ICP Scoring Rubric for B2B SaaS: 4 Weighted Pillars (2026)

ICP scoring rubric illustration showing B2B SaaS accounts scored across firmographic, tech stack, intent, and negative signals

A B2B SaaS company that defines its ideal customer as “mid-market software firms in North America” has described tens of thousands of companies and qualified none of them. Sales feels it first: every inbound demo looks equally promising, reps work whoever replied fastest, and the pipeline fills with accounts that were never going to renew. … Read more