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Pipefy has launched Process-as-Tool, an architecture that lets AI assistants initiate, execute, and complete governed business processes from a conversation. Pipefy’s June 11 announcement says assistants including Claude, Codex, Gemini, and Copilot can call configured Pipefy workflows while preserving approvals, required fields, escalation logic, compliance controls, and audit trails. The architecture uses two Model Context … Read more
Horizon Media released an agentic commerce study on June 3 that identifies a trust problem behind AI-assisted shopping. Sixty-eight percent of respondents distrust an AI agent when a purchase lacks human input, and 60% are uncomfortable sharing the data an agent needs to act. Adoption is already real: nearly one in five respondents have used … Read more
Cresta launched Synthetic Customers on May 28, a capability that turns a company’s real customer conversations into AI-generated personas for testing, training, and decision support. In the company announcement, Cresta says the personas are grounded in calls, chats, and emails from the business itself rather than demographic assumptions or a one-time research deck. The product … Read more
Wynter’s May 2026 research on how B2B marketing teams actually use AI found that 47% of mid-market and enterprise SaaS companies eliminated, reduced, or stopped backfilling marketing roles because of AI during the last 12 months. Only 7% reported visible team shrinkage. The other 40% happened through attrition and unfilled requisitions. The study surveyed 100 … Read more
Most “best AI marketing tools” lists are built for a marketing team that does not exist. They mix consumer social schedulers, hobby image generators, and enterprise revenue platforms into one ranking, then sort by affiliate payout. A B2B team reading those lists has to mentally delete half the entries before the list becomes useful. This … Read more
Google launched a new generation of Search agents at I/O 2026 on May 19, headlined by “information agents” that run in the background 24/7, scan the open web plus Google’s real-time data, and notify users when something relevant changes. The announcement, written by Liz Reid (VP, Search), also confirmed Gemini 3.5 Flash as the new … Read more
Adobe shipped its productivity agent on May 6, building Acrobat’s two decades of document intelligence into a single agentic interface that turns PDFs into shareable AI workspaces. The agent is now generally available inside two SKUs: Acrobat Studio (existing AI tier) and a new Acrobat Express tier that bundles AI document insights, premium content generation, … Read more
Gartner says AI will automate 36% of marketing work by 2028, more than double the 16% marketing leaders report today, according to a survey released May 11 at Gartner Marketing Symposium/Xpo. The forecast lands a year after Salesforce, Anthropic, and OpenAI shipped agentic AI tooling that promised the same outcome and rarely delivered past 20%. … Read more
AWS opened a preview of Amazon Bedrock AgentCore Payments on May 7, built jointly with Coinbase and Stripe and aimed at a specific problem: most AI agents today cannot complete a transaction without a human stepping in. AgentCore Payments closes that gap by letting an agent pay for APIs, MCP servers, paywalled content, and other … Read more
Direct answer – What did OpenAI’s B2B Signals report find about frontier firms? OpenAI’s B2B Signals report is a recurring research initiative built on aggregated, privacy-preserving usage data from ChatGPT Enterprise, ChatGPT Team, the API, and Codex. Its first edition, published May 2026, found that frontier firms, the top 5% of enterprises by intelligence-per-worker, now … Read more
On April 27, Commerce (Nasdaq: CMRC), parent of BigCommerce and Feedonomics, announced that merchants are syndicating product catalogs to agentic discovery channels through Feedonomics Agentic Catalog Exports (ACE), a new enterprise service. ACE delivers optimized catalogs to OpenAI/ChatGPT, Google AI surfaces including Gemini, Microsoft Copilot, PayPal, Stripe, Perplexity, and Amazon. Dell is the named launch … Read more
DALL-E 3 retires on May 12, 2026 on OpenAI’s API and consumer surfaces. Microsoft’s Azure OpenAI service set its own deprecation date of February 18, 2026, with a six-month extension for customers who requested one. Both deadlines fall inside Q2, leaving B2B marketing teams that built workflows on DALL-E 3 with a hard migration cliff … Read more
