CRM, marketing automation, analytics, and marketing technology platform reviews and tutorials.
Direct answer – what is the difference between a CRM and marketing automation? A CRM (customer relationship management) system stores every contact, deal, and interaction so sales and service teams can manage relationships and close revenue. Marketing automation runs campaigns, scores leads, and warms prospects at scale so marketing can fill the pipeline. The core … Read more
Klaviyo announced on June 30 that Composer, its AI marketing agent, is moving to public beta alongside major updates to Customer Agent. The pitch is not one more prompt box. Klaviyo says both agents run on the same CRM platform and use the same real-time customer profile. That shared profile is the fact to watch. … Read more
Netcore Unbxd said on July 1, 2026 that it has been named a Leader in the 2026 Gartner Magic Quadrant for Search and Product Discovery, putting another ecommerce search vendor into the AI product-discovery race. The company pointed to its ability to execute, completeness of vision, and a 4.05 out of 5 score in the … Read more
ActiveCampaign posted Active Intelligence 2.8 on June 26, 2026, adding memory, Brand Kit voice and tone, custom instructions, document uploads, post-generation editing, improved image generation, file attachments, and connectors for apps including Google Ads, Wix, Calendly, and Stripe. The practical shift is that Active Intelligence now remembers brand rules and prior work across sessions. ActiveCampaign … Read more
6sense introduced AI-Recommended Leads on June 22, 2026, an AI-driven capability that turns engaged accounts from 6sense advertising campaigns into CRM-ready contact recommendations. The feature is scheduled to become available to all customers using 6sense advertising campaigns in August 2026. 6sense says the capability uses people intelligence, persona targeting logic, and campaign engagement signals to … Read more
Direct answer – what is Bluefish Agentic Campaigns? Bluefish Agentic Campaigns is a June 18, 2026 product launch that turns AEO work into an AI-assisted campaign workflow. Bluefish says marketers can set AI performance targets, choose AI channels, review historical answer performance, and receive targeted actions for improving brand visibility across systems such as ChatGPT, … Read more
Direct answer – what is Gradial’s system of work for enterprise marketing? Gradial’s system-of-work pitch is an AI execution layer for enterprise marketing operations. After raising a $65 million Series C, Gradial is arguing that large teams need agents that work across Adobe, Salesforce, ServiceNow, Databricks, and approval systems, not separate assistants inside each tool. … Read more
Direct answer – why did Salesforce acquire Fin? Salesforce signed a June 15, 2026 agreement to acquire Fin, formerly Intercom, for about $3.6 billion because Fin gives Agentforce a faster customer-service agent path. Salesforce already has a broad agent platform. Fin adds a packaged AI support agent, a proprietary Apex model, a claimed 76% average … Read more
Direct answer – what is Adobe Brand Visibility? Adobe Brand Visibility is Adobe’s June 17, 2026 AI-search visibility product. It combines Semrush prompt and SEO data with Adobe’s content optimization layer so marketers can see where brands appear in ChatGPT, Google AI Mode, Copilot, and Perplexity, then push approved updates back into owned channels and … Read more
Jasper announced its GEO Agent and GEO Hub on June 16, 2026, positioning the release as an end-to-end system for how enterprise marketers appear across AI-powered discovery tools such as ChatGPT, Gemini, and Claude. The launch is aimed at a narrow but growing problem: AI answers increasingly shape brand perception before a buyer reaches a … Read more
Databricks announced CustomerLake on June 16, 2026, pitching it as an agentic customer data platform built natively inside Databricks. The product brings Customer 360, identity resolution, audience building, campaign automation, activation, and personalization into the same lakehouse environment where many enterprise data teams already run models and governance. CustomerLake is available in Private Preview. Databricks … Read more
Mediaocean launched NIVO AI on June 11, saying Innovid agents have delivered workflow efficiency gains of up to 90% compared with manual campaign setup. The company’s announcement says pilots with Canvas, FanDuel, Optimum, Paddy Power, and Tailwind used NIVO to turn briefs, emails, and spreadsheets into ready-to-run campaigns. NIVO combines a reasoning and decisioning layer … Read more
