IVRIS subject guide

MarTech · Page 2

CRM, marketing platforms, analytics, integrations and adoption decisions for B2B teams building a more dependable operating stack.

Platform choicesData qualityIntegrationsAdoption

IVRIS insight library

More from MarTech · Page 2

Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.

Newsomkar Sandbhor

Profound FactCheck Flags Wrong AI Brand Claims

Direct answer – what is Profound FactCheck? Profound FactCheck is an AI-search accuracy product that compares factual claims about a brand with a customer-maintained Knowledge Base. It shows…

Newsomkar Sandbhor

RainFocus MCP Profiles Give Event Data to Agents

Direct answer – what are RainFocus MCP Profiles? RainFocus MCP Profiles are secure Model Context Protocol connections inside RainFocus Nexus that let AI agents query and act on…

Newsomkar Sandbhor

Zappi Amplify AI Claims 84% Human-Survey Match

Direct answer – what is Zappi Amplify AI? Zappi Amplify AI is a predictive ad-testing tool for high-volume social video and YouTube creative. Zappi says it uses machine…

Newsomkar Sandbhor

Profound Ads Studio Adds AI Search Ad Metrics

Profound announced Ads Studio on July 7, 2026, adding paid campaign measurement and ad generation to its AI Search marketing platform. The launch introduces two AI-search ad metrics:…

AnalysisAlok Chakraborty

CRM vs Marketing Automation: Do You Need Both? (2026)

The phrase “CRM vs marketing automation” is misleading, because the two are not competing for the same job. A CRM and a marketing automation platform are different categories…

Newsomkar Sandbhor

Klaviyo AI Agents Enter Public Beta

Klaviyo announced on June 30 that Composer, its AI marketing agent, is moving to public beta alongside major updates to Customer Agent. The pitch is not one more…

Newsomkar Sandbhor

Netcore Unbxd Named Gartner Leader for AI Search

Netcore Unbxd said on July 1, 2026 that it has been named a Leader in the 2026 Gartner Magic Quadrant for Search and Product Discovery, putting another ecommerce…