CRM, marketing automation, analytics, and marketing technology platform reviews and tutorials.
HubSpot opened the public beta of its rebuilt Smart CRM Index on May 27, the first ground-up redesign of the screen where reps manage Contacts, Companies, Deals, Tickets, and custom objects. Teams can opt in now from the Product Updates page, and per HubSpot’s resource center for the change, every portal that has not opted … Read more
Salesforce posted Q1 FY27 results after the bell on May 27, 2026, and the Agentforce number is the only one anyone is reading. Agentforce ARR crossed $1.2 billion, up 205% year-over-year, with combined Agentforce and Data 360 ARR reaching $3.4 billion and 3.8 billion Agentic Work Units delivered across the platform. Total revenue hit $11.13 … Read more
Publicis Groupe announced on May 17 it will acquire LiveRamp for $2.167 billion enterprise value in an all-cash deal, at $38.50 per share. The price represents a 29.8% premium to LiveRamp’s May 15 close and a total equity value of $2.546 billion. Close is expected before year-end 2026, subject to regulatory approval and a LiveRamp … Read more
Intuit announced on May 20 that it will cut approximately 3,000 jobs (17% of its global workforce) while explicitly naming Mailchimp as one of the businesses where investment is being “reduced.” In the same week, CEO Sasan Goodarzi told analysts on the Q3 FY26 earnings call that Intuit had tried to sell Mailchimp and couldn’t … Read more
Did you know? 46.77% of the search queries that land on your site are anonymized before they reach Google Search Console. That number comes from Ahrefs’ April 2025 analysis of 22 billion clicks across 887,534 GSC properties, published by Patrick Stox in February 2026. The same restriction is why Google Analytics shows “(not provided)” instead … Read more
A common B2B SaaS pattern in 2026: HubSpot hidden fields are missing UTM data even though the campaign URL had them. The team typed UTM parameters carefully into LinkedIn Ads, into the email tool, into the press release. Sales opens the new contact record. Original Source: Direct Traffic. Lead Source: empty. The campaign data did … Read more
You QA UTM links before launch because the campaign URL passes through five systems between brief and click: a launch spreadsheet, the ad platform UI, sometimes a shortener, sometimes a redirect, and the final destination page that fires the click into GA4. Any seam can strip, mangle, or fail to propagate the query parameters. The … Read more
Ignite X, the San Francisco PR and AI-advisory agency, launched the Credibility Score on May 14, a first-of-a-kind diagnostic that rates B2B brands across six dimensions of how AI search engines perceive them. The scale runs 1 to 5 in each dimension for a 30-point total. Brands above 24 are consistently cited by ChatGPT, Claude, … Read more
Clutch shipped its AI Visibility Dashboard on May 5, becoming the first B2B services marketplace to give agencies a free, native view of how often ChatGPT, Claude, Perplexity, and Gemini surface them in buyer-side queries. The tool sits inside the Vendor Dashboard under a new “AI Visibility” tab and is available to every provider listed … Read more
Hightouch raised $150 million in Series D financing led by Goldman Sachs Alternatives and Bain Capital Ventures, reaching a $2.75 billion valuation, the company announced on April 27. The round, which also drew Iconiq, Sapphire, Amplify, Y Combinator, and The Trade Desk’s TD7 fund, more than doubles Hightouch’s valuation from its $1.2 billion Series C … Read more
Twilio used its SIGNAL 2026 keynote on May 7 to move three capabilities out of private beta and into general availability: Conversation Memory, Conversation Orchestrator, and Conversation Intelligence. CEO Khozema Shipchandler framed the bundle as a single conversation layer, an infrastructure tier sitting between the underlying communication channels and the AI and human agents working … Read more
Scott Brinker and Frans Riemersma published the 2026 Marketing Technology Landscape Supergraphic and the State of Martech 2026 report on May 5, debuted at MartechDay. The headline number is 15,505 products, up just 121 from last year’s 15,384, 0.79% growth and the slowest year in the supergraphic’s 15-year history. From 150 products in 2011 to … Read more
