IVRIS subject guide

MarTech · Page 4

CRM, marketing platforms, analytics, integrations and adoption decisions for B2B teams building a more dependable operating stack.

Platform choicesData qualityIntegrationsAdoption

IVRIS insight library

More from MarTech · Page 4

Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.

Newsomkar Sandbhor

Mediaocean NIVO AI Claims 90% Faster Campaign Setup

Mediaocean launched NIVO AI on June 11, saying Innovid agents have delivered workflow efficiency gains of up to 90% compared with manual campaign setup. The company’s announcement says…

Newsomkar Sandbhor

Cordial Opens Marketing Execution to Any AI Agent

Cordial launched headless AI infrastructure on June 11, 2026, exposing its marketing capabilities as services that external AI agents can call through MCP, CLI, APIs, and developer tooling.…

Newsomkar Sandbhor

Optimizely AEO Platform Tracks What AI Agents Do

Optimizely launched its full AEO platform on June 10, 2026, combining Conductor’s AI-search intelligence, log-level agent traffic data, and pre-built agents that can act on visibility findings. Most…

Newsomkar Sandbhor

Pega Customer Engagement Studio Puts Governance First

Pega launched Customer Engagement Studio on June 8, 2026, giving enterprise marketers a workspace that brings Pega and third-party AI agents together across strategy, creative work, data science,…

Newsomkar Sandbhor

Salesforce Agentforce Marketing Puts AI in Campaigns

Direct answer – What is Salesforce Agentforce Marketing? Salesforce Agentforce Marketing is an agentic marketing layer that puts an “AI marketing team” inside Agentforce. Announced June 3, 2026,…

Newsomkar Sandbhor

HighLevel Makes 5 AI Tools Free for Summer

HighLevel opened its Summer of AI 2026 promotion on June 4, making five AI tools free through August 31, 2026. Agencies and small businesses can use AI Employee…

Newsomkar Sandbhor

MoEngage Merlin Agents Add Guardrails and MCP

MoEngage launched Merlin AI Custom Agents on June 3, 2026, giving lifecycle and CRM teams a way to build marketing agents on top of MoEngage data, define the…