IVRIS subject guide

MarTech · Page 5

CRM, marketing platforms, analytics, integrations and adoption decisions for B2B teams building a more dependable operating stack.

Platform choicesData qualityIntegrationsAdoption

IVRIS insight library

More from MarTech · Page 5

Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.

Newsomkar Sandbhor

eClerx Report: 78% of Martech Stacks Fail ROI

The eClerx Marketing Report 2026 found that 78% of marketing leaders say their martech stacks do not support business goals despite years of significant investment. The report’s diagnosis…

Newsomkar Sandbhor

Agentforce Hits $1.2B ARR at 6% Customer Adoption

Salesforce posted Q1 FY27 results after the bell on May 27, 2026, and the Agentforce number is the only one anyone is reading. Agentforce ARR crossed $1.2 billion,…