Intuit Cuts 3,000 Jobs, ‘Right-Sizes’ Mailchimp for Cash
Intuit announced on May 20 that it will cut approximately 3,000 jobs (17% of its global workforce) while explicitly naming Mailchimp as one of the businesses where investment…
IVRIS subject guide
MarTech · Page 6
CRM, marketing platforms, analytics, integrations and adoption decisions for B2B teams building a more dependable operating stack.
Platform choicesData qualityIntegrationsAdoption
IVRIS insight library
More from MarTech · Page 6
Native WordPress results, current publication dates and real featured media.
Read the update
How to Find Not Provided Keywords in Google Analytics
Did you know? 46.77% of the search queries that land on your site are anonymized before they reach Google Search Console. That number comes from Ahrefs’ April 2025…
HubSpot Hidden Fields Missing UTM Data: 7 Modes (2026)
A common B2B SaaS pattern in 2026: HubSpot hidden fields are missing UTM data even though the campaign URL had them. The team typed UTM parameters carefully into…
QA UTM Links Before Launch: The 14-Rule Gate (2026)
You QA UTM links before launch because the campaign URL passes through five systems between brief and click: a launch spreadsheet, the ad platform UI, sometimes a shortener,…
Ignite X Credibility Score: A 6-Dimension AI Visibility Tool
Ignite X, the San Francisco PR and AI-advisory agency, launched the Credibility Score on May 14, a first-of-a-kind diagnostic that rates B2B brands across six dimensions of how…
Clutch AI Visibility Dashboard: 8.6X Lift for B2B Agencies
Clutch shipped its AI Visibility Dashboard on May 5, becoming the first B2B services marketplace to give agencies a free, native view of how often ChatGPT, Claude, Perplexity,…
Hightouch Lands $150M at $2.75B for Agentic Marketing
Hightouch raised $150 million in Series D financing led by Goldman Sachs Alternatives and Bain Capital Ventures, reaching a $2.75 billion valuation, the company announced on April 27.…
Twilio’s Conversation Layer: What B2B Marketers Should Watch
Twilio used its SIGNAL 2026 keynote on May 7 to move three capabilities out of private beta and into general availability: Conversation Memory, Conversation Orchestrator, and Conversation Intelligence.…
