Martech Hits 15,505: First Sub-1% Growth in 15 Years
Scott Brinker and Frans Riemersma published the 2026 Marketing Technology Landscape Supergraphic and the State of Martech 2026 report on May 5, debuted at MartechDay. The headline number…
IVRIS subject guide
MarTech · Page 7
CRM, marketing platforms, analytics, integrations and adoption decisions for B2B teams building a more dependable operating stack.
Platform choicesData qualityIntegrationsAdoption
IVRIS insight library
More from MarTech · Page 7
Native WordPress results, current publication dates and real featured media.
Read the update
HubSpot Prospecting Agent: $1 Per Acted-On B2B Lead
HubSpot’s Spring 2026 Spotlight on April 14 rebuilt the Prospecting Agent end to end. The agent now sources contacts from customer-purchased Apollo, ZoomInfo, or Surfe seats, drafts outreach…
Adobe AJO B2B Prime: Marketo Skips the RT-CDP Wall
At Adobe Summit 2026 on April 20, Adobe announced AJO B2B Edition Prime, a Marketo-powered entry tier of Adobe Journey Optimizer B2B that drops the Real-Time CDP B2B…
Salesforce Agentforce Operations: 70% Faster B2B Cycles
On April 29, 2026, Salesforce launched Agentforce Operations, a new SKU that extends the Agentforce platform from front-office workflows into back-office processes like inventory reconciliation, vendor onboarding, compliance…
CRM Software Examples: 12 Platforms Worth Your Shortlist in 2026
Compare 12 real CRM software examples across enterprise, mid-market, SMB, and AI-native categories. With Q2 2026 pricing and a decision framework by company stage.
Adobe CX Enterprise and Marketo MCP: What B2B Marketing Ops Teams Need to Know
At Adobe Summit 2026 on April 20, Adobe retired the Experience Cloud name and introduced Adobe CX Enterprise, an agentic-AI platform organized around three pillars — Brand Visibility,…
HubSpot AEO Lands Inside Marketing Hub: 25 Prompts/Day, No Claude Yet
Direct answer – What is HubSpot AEO and what did the Spring 2026 release ship? HubSpot AEO is a native Answer Engine Optimization tool that launched in public…
Salesforce Headless 360: What RevOps Teams Need to Know
On April 15, 2026, Salesforce used its TDX developer conference to announce Headless 360, which the company is calling the most ambitious architectural change in its 27-year history.…
