IVRIS subject guide

SaaS

Pricing, packaging, acquisition, activation, retention and recurring-growth economics for software companies and SaaS operators.

PricingActivationRetentionGrowth economics

Decision map

Start where the work is stuck.

  1. 01
    Pricing and packaging

    Match the commercial model to buyer value and operating reality.

  2. 02
    Activation and retention

    Find the moments that help customers reach and keep useful value.

  3. 03
    Growth economics

    Interpret acquisition, recurring revenue and churn with the right definitions.

IVRIS insight library

Latest in SaaS

Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.