SaaS metrics, pricing, product-led growth, customer retention, and software business strategy.
Parloa’s May 29 expansion update is not a fresh annual recurring revenue milestone. It is the deployment plan behind the milestone. In a company announcement, the Berlin-based AI agent platform said it is putting its $350 million Series D to work through partnerships with SAP, Microsoft, OpenAI, Five9, and Epic, alongside new research and global … Read more
Knowing how to calculate SaaS CAC is the difference between unit economics that survive a finance review and unit economics that quietly fail one. The math looks fine, the dashboard shows a clean number, and the LTV:CAC ratio you present to the board lands somewhere flattering. Then a thorough audit reveals that 30 to 40 … Read more
Deel acquired Sastrify on May 5, folding the Cologne-based SaaS procurement platform into Deel IT and extending the workforce-management platform’s reach from hardware provisioning into software licensing, renewal management, and spend optimization. Terms were not disclosed. The combined offering ships this quarter under a single Deel IT label, and the entire Sastrify team, including co-founders … Read more
Live ARR is the SaaS metric most boards report and most decks confuse. The “live” qualifier matters because Annual Recurring Revenue actually has four common variants (live or recognized, booked, contracted or CARR, and pipeline), and each one produces a different number from the same customer base. Get the wrong one in your investor deck … Read more
On April 24, Google committed up to $40 billion in Anthropic — $10 billion now at a $350 billion valuation, $30 billion milestone-tied, plus 5 gigawatts of Google Cloud TPU capacity over five years. Amazon added another $5 billion days earlier, and Anthropic pledged up to $100 billion on AWS for roughly 5 gigawatts of … Read more
SaaS churn rate benchmarks by segment in 2026, the compounding formula most founders get wrong, and the 5 root causes that drive the majority of churn.
AI tool pricing is shifting from flat seat-based subscriptions to consumption and outcome-based models. What B2B buyers need to know about budgeting in this transition.
ClickUp wants to replace every app your team uses. Asana wants to be the one project management tool you never outgrow. That philosophical split shapes everything from pricing to daily usability, and it’s why teams that pick the wrong one end up migrating within a year. We’ve used both platforms to manage content calendars, product … Read more
A 1% improvement in pricing generates an 11% increase in profit for the average SaaS company. That’s more impact than a 1% improvement in customer acquisition, retention, or cost reduction. Yet most B2B SaaS teams set their pricing once during launch and barely touch it again. SaaS pricing isn’t a finance exercise. It’s a strategic … Read more
You’re tracking MQLs, website traffic, and maybe CAC. But when your CEO asks whether marketing is actually driving revenue growth, you scramble to connect the dots. Most B2B SaaS marketing teams measure activity instead of impact, and the gap between “we’re busy” and “we’re profitable” shows up in every board meeting. The fix isn’t tracking … Read more
