Priyanshi Kharwade
Direct answer – what are RainFocus MCP Profiles? RainFocus MCP Profiles are secure Model Context Protocol connections inside RainFocus Nexus that let AI agents query and act on live event data. RainFocus says the profiles use OAuth-secured authentication, per-event scoping, and audit logging. The event-ops issue is read/write authority: agents can help during live events … Read more
Direct answer – what is Multiply 10 Minute ABM? Multiply 10 Minute ABM is a new account-based advertising offering from Multiply that uses AI to turn target-account lists, CRM context, sales-call insight, and brand rules into personalized ads. Multiply says the workflow compresses more than 100 hours of manual ABM setup into a few minutes. … Read more
Direct answer – what did Ansira launch for channel marketers? Ansira launched The Channel Marketer’s Guide to AI Search, a resource hub and checklist for brands that sell through dealers, franchises, distributors, or local partners. The guide focuses on AI-powered discovery, where answers draw from websites, reviews, listings, social content, forums, and third-party sources. The … Read more
Direct answer – what is Zappi Amplify AI? Zappi Amplify AI is a predictive ad-testing tool for high-volume social video and YouTube creative. Zappi says it uses machine learning and synthetic respondents trained on human survey data, and that validation across hundreds of studies matched human survey results 84% of the time. The buyer question … Read more
Direct answer – what is SAS 360 Marketing AI? SAS 360 Marketing AI is a new SAS product, announced on July 8, 2026, that lets marketing teams build, deploy, and govern machine learning models without waiting on a data science queue. The useful point for B2B teams is not speed alone. It is whether marketers … Read more
Direct answer – what is differentiation anxiety? Differentiation anxiety is Cashew Research’s term for the pressure marketers feel to create content that sounds fresh, original, and distinct when AI makes similar content easy to produce. In a July 8, 2026 study, Cashew said 65% of marketers experience it. For B2B teams, the fix is not … Read more
Profound announced Ads Studio on July 7, 2026, adding paid campaign measurement and ad generation to its AI Search marketing platform. The launch introduces two AI-search ad metrics: Paid Share of Voice, which measures how often a brand’s ad appears against competitors in AI conversations with sponsored results, and Ads Relevance, which scores whether an … Read more
TikTok’s Business App Center now lists Agentic Hub AI Skills, turning TikTok ad tasks into installable workflows that advertisers, agencies, and developers can connect to AI agents. The official Agentic Hub page shows Skills for creative rewriting, trend-based creative, live-shopping diagnosis, creative-fatigue planning, and account benchmarking. TikTok’s help documentation says the related MCP Server lets … Read more
Madison Logic released a Harris Poll survey on July 6, 2026, finding that 48% of U.S. marketing decision-makers still feel they are guessing which activities drive purchasing decisions. The same survey says 84% of respondents believe modern marketing is now focused on proving ROI, 79% say marketing is moving in a more performance-focused direction, and … Read more
Klaviyo announced on June 30 that Composer, its AI marketing agent, is moving to public beta alongside major updates to Customer Agent. The pitch is not one more prompt box. Klaviyo says both agents run on the same CRM platform and use the same real-time customer profile. That shared profile is the fact to watch. … Read more
Gong announced on July 1 that its Revenue AI OS is now available in Microsoft Marketplace, with Model Context Protocol support live for Microsoft 365 Copilot workflows. The move lets enterprises buy Gong through existing Microsoft procurement paths and connect Gong context into Microsoft tools. The announcement has two parts. First, Microsoft Marketplace availability can … Read more
Cloudflare said on July 1 that, starting September 15, 2026, it will set new default rules for AI crawler traffic: Search stays allowed by default, while Training and Agent traffic will be blocked by default on pages that display ads. The change matters because Cloudflare is no longer treating AI crawlers as one bucket. Its … Read more
