Priyanshi Kharwade
Zeta Global released new agentic commerce research on June 30, 2026, finding that 70% of AI shoppers still prefer to complete purchases on a brand’s own website rather than buy through AI. The study surveyed 2,000 U.S. adults who had used AI to make a purchase within the previous three months. The sharper finding for … Read more
Netcore Unbxd said on July 1, 2026 that it has been named a Leader in the 2026 Gartner Magic Quadrant for Search and Product Discovery, putting another ecommerce search vendor into the AI product-discovery race. The company pointed to its ability to execute, completeness of vision, and a 4.05 out of 5 score in the … Read more
ActiveCampaign posted Active Intelligence 2.8 on June 26, 2026, adding memory, Brand Kit voice and tone, custom instructions, document uploads, post-generation editing, improved image generation, file attachments, and connectors for apps including Google Ads, Wix, Calendly, and Stripe. The practical shift is that Active Intelligence now remembers brand rules and prior work across sessions. ActiveCampaign … Read more
6sense introduced AI-Recommended Leads on June 22, 2026, an AI-driven capability that turns engaged accounts from 6sense advertising campaigns into CRM-ready contact recommendations. The feature is scheduled to become available to all customers using 6sense advertising campaigns in August 2026. 6sense says the capability uses people intelligence, persona targeting logic, and campaign engagement signals to … Read more
Direct answer – what is TikTok Symphony Agent for B2B marketers? TikTok Symphony Agent is an AI assistant inside TikTok’s creative stack for generating TikTok-style ads, finding creator content, and building creator briefs from campaign inputs. For B2B marketers, the useful angle is not faster video alone. It is whether teams can control claims, creator … Read more
Direct answer – what did Sprout Social find about brand crisis response? Sprout Social’s June 18, 2026 research says social media is now the first place consumers hear about brand crises and the first place they expect brands to answer. Nearly two-thirds of consumers, 64%, say brands should respond publicly on social rather than only … Read more
Direct answer – what is Bluefish Agentic Campaigns? Bluefish Agentic Campaigns is a June 18, 2026 product launch that turns AEO work into an AI-assisted campaign workflow. Bluefish says marketers can set AI performance targets, choose AI channels, review historical answer performance, and receive targeted actions for improving brand visibility across systems such as ChatGPT, … Read more
Direct answer – what did 5W’s pharma AI visibility index find? 5W’s Pharma / Rx AI Visibility Index says pharma ad spend is not translating into AI citation share. The Q2 2026 study ranks top drugmakers across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Eli Lilly leads with 12.5% estimated citation share, followed by … Read more
Direct answer – what did ZoomInfo add to Amazon Quick Suite? ZoomInfo has made its GTM.AI layer available inside Amazon Quick Suite, AWS’s agentic AI workspace. The integration lets go-to-market teams run ZoomInfo skills in plain language from Quick, grounded in ZoomInfo data on 100 million companies, 500 million contacts, and billions of buying signals. … Read more
Direct answer – what is Gradial’s system of work for enterprise marketing? Gradial’s system-of-work pitch is an AI execution layer for enterprise marketing operations. After raising a $65 million Series C, Gradial is arguing that large teams need agents that work across Adobe, Salesforce, ServiceNow, Databricks, and approval systems, not separate assistants inside each tool. … Read more
Direct answer – what did the BCG CMO Survey 2026 find? BCG’s 2026 CMO Survey found a gap between AI ambition and operating reality. While 96% of CMOs say AI is driving end-to-end change in marketing, only 8% run campaigns where multiple AI agents operate autonomously. For B2B marketers, the issue is no longer tool … Read more
Direct answer – what is LinkedIn’s 112% content conversion lift? LinkedIn’s 112% content conversion lift comes from Factors.ai benchmark research cited by LinkedIn on June 17, 2026. The claim says ideal customer profile accounts that saw LinkedIn ads converted 112% better on website content pages. LinkedIn also cited a 46% paid-search conversion lift and a … Read more
