IAB AI Visibility Framework: What B2B Buyers Should Demand

IAB AI visibility measurement framework featured image showing presence, prominence, portrayal, and persuasion moving from directional to decision-grade measurement.

The Interactive Advertising Bureau released “Measuring Visibility in the AI Era” on August 3, 2026, giving brands, publishers, agencies, and measurement providers a shared vocabulary for organic visibility in AI-powered discovery. The IAB AI visibility measurement framework covers metric definitions, data-quality tiers, provider disclosures, and measurement stability. IAB says more than 20 companies now sell … Read more

Horizon3.ai Series E: $250M Bets on Always-On Pentesting

Horizon3.ai featured image showing $250 million Series E funding, a $2 billion-plus valuation, and an always-on pentesting test-verify-fix cycle.

Horizon3.ai has announced a $250 million Series E at a valuation of more than $2 billion. Existing investors NightDragon and NEA co-led the oversubscribed round, which lifts the cybersecurity company from the $650 million valuation attached to its Series D just over a year ago. The round’s most useful numbers do not all come from … Read more

Google Reportedly Cuts $50M From HCLTech Contract

Google HCLTech contract cut featured image showing a contract between Google and HCLTech with a reported $50 million annual scope reduction.

Google has reportedly reduced up to $50 million in annual work from HCLTech during a vendor-consolidation review, according to Mint’s August 2 report. The reported Google HCLTech contract cut concerns part of a long-running technology-services engagement. Mint reported that Google represented about $200 million in annual business for HCLTech, making the reported reduction roughly one … Read more

GoDaddy Airo AI Adoption: 2026 Outlook Narrows

GoDaddy Airo moves through a narrowing forecast corridor with a $50 million bookings run rate and fivefold quarterly growth.

GoDaddy narrowed its full-year 2026 revenue outlook on July 30 in its second-quarter results. Reuters linked the tighter range to slower AI-tool adoption and weaker customer acquisition. Yet Airo reached a $50 million annualized bookings run rate, five times its first-quarter level. The change was a narrowing, not a midpoint cut. GoDaddy moved from its … Read more

Reddit Advertising Revenue 2026 Up 64% as Search Swings

Reddit’s advertising stream rises 64% to $762 million while a separate search-referral path breaks and reconnects, showing traffic volatility.

Reddit reported a 64% year-over-year increase in advertising revenue to $762 million in its second-quarter 2026 results released July 30. Total revenue reached $805 million, up 61%, while global daily active uniques increased 18% to 130.3 million. The growth arrived with a less comfortable audience signal. Reuters reported that search referrals were uneven during the … Read more

Amazon Ad Revenue Jumps 26% to $19.8B as Retail Media Scales

Amazon advertising expands from sponsored products into video, live sports and AI, highlighting 26% growth to $19.8 billion.

Amazon’s advertising services revenue reached $19.809 billion in the second quarter of 2026, up 26% from $15.694 billion a year earlier, according to Amazon’s July 30 earnings release. The result lifted growth excluding foreign-exchange effects above the 22% rate Amazon reported in each of the previous four quarters. Adding Q1’s $17.243 billion puts Amazon advertising … Read more

ADA Algonomy Acquisition Adds Retail AI in 34 Markets

Customer, product, inventory and merchandising signals converge into ADA and Algonomy’s governed retail decision system across 34 markets.

ADA completed its acquisition of Algonomy on July 30, 2026, adding retail AI decisioning across ecommerce, marketing, merchandising, and supply chain. The ADA Algonomy acquisition expands the combined business to 34 markets in APAC, the United States, MENA, and Europe. ADA says Algonomy brings more than 400 brand relationships, while its own organization has a … Read more