Salesforce Buys Fin for $3.6B to Speed Agentforce
Direct answer – why did Salesforce acquire Fin? Salesforce signed a June 15, 2026 agreement to acquire Fin, formerly Intercom, for about $3.6 billion because Fin gives Agentforce a faster customer-service agent path. Salesforce already has a broad agent platform. Fin adds a packaged AI support agent, a proprietary Apex model, a claimed 76% average … Read more