Priyanshi Kharwade
New York’s AI advertising disclosure law took effect on June 9, 2026. Advertisements that use AI-generated “synthetic performers” must conspicuously disclose that use when the producer or creator has actual knowledge that the performer is included. The first violation carries a $1,000 civil penalty, and subsequent violations carry $5,000 penalties. The rule can affect advertisers … Read more
2X acquired Knownwell on June 10, 2026, creating a combined B2B go-to-market services company valued at more than $400 million. Knownwell founder David DeWolf becomes CEO of 2X, while 2X founder Dom Colasante remains on the leadership team. The deal combines 2X’s 1,200-plus specialists and 200-plus enterprise clients with Knownwell’s agentic AI engineering and commercial-intelligence … Read more
Pega launched Customer Engagement Studio on June 8, 2026, giving enterprise marketers a workspace that brings Pega and third-party AI agents together across strategy, creative work, data science, performance, and compliance. Pega says the new product can move a marketing brief into live personalized actions in minutes. It will arrive later in 2026 with Pega … Read more
Among Americans who use AI daily, 37% now start an information search with an AI assistant, compared with 32% who begin with a traditional search engine, according to Goodwater Capital’s 2026 U.S. Consumer Survey. Traditional search still leads across the full population: 53% start with a search engine and 19% start with AI. But daily … Read more
Gartner reported on June 8, 2026 that awareness and conversion now take 62.6% of total media spend, as CMOs move more budget toward customer acquisition and digital channels. The less comfortable number sits below the headline. Spending on customer loyalty and retention has fallen 29% since 2024 to less than 15% of media spend. Gartner … Read more
Direct answer – What did OpenAI and ZoomInfo announce with GTM.AI in Codex for Work, and what does it mean? On June 2, 2026, OpenAI made ZoomInfo natively available inside Codex for Work as a B2B data app powered by ZoomInfo’s GTM.AI context graph. Codex users can run ZoomInfo skills like account research, buying committee … Read more
Direct answer – What is Salesforce Agentforce Marketing? Salesforce Agentforce Marketing is an agentic marketing layer that puts an “AI marketing team” inside Agentforce. Announced June 3, 2026, it lets agents build pipeline, create content, run campaigns, and optimize experiences against Salesforce data via Marketing Cloud Next, Data 360, and the Marketing Cloud Engagement MCP … Read more
Canva’s 2026 State of Marketing and AI report finds that AI is now standard inside marketing teams, but consumer trust is not keeping pace. Ninety-seven percent of marketing leaders use AI in daily creative work, and 99% plan to increase AI investment in 2026. The trust numbers cut the other way. Mentions of “AI slop” … Read more
GNW Consulting and Demand Metric released their State of GEO in B2B Marketing study on June 3. The survey of 400 B2B marketing leaders found that 78% already report measurable return from generative engine optimization, or GEO. Thirty-eight percent called that return significant. Adoption is moving faster than ownership. Ninety-two percent of respondents are experimenting … Read more
Horizon Media released an agentic commerce study on June 3 that identifies a trust problem behind AI-assisted shopping. Sixty-eight percent of respondents distrust an AI agent when a purchase lacks human input, and 60% are uncomfortable sharing the data an agent needs to act. Adoption is already real: nearly one in five respondents have used … Read more
HighLevel opened its Summer of AI 2026 promotion on June 4, making five AI tools free through August 31, 2026. Agencies and small businesses can use AI Employee Conversation, Content AI, Reviews AI, Funnel AI, and the Agent Studio Agent Builder without the usual feature charge during the offer window. The word “free” needs a … Read more
INFUSE updated its Voice of the Buyer 2026 report on May 27, framing this year’s B2B market around a trust gap rather than a simple AI adoption gap. The report draws on a survey of more than 2,300 B2B GTM leaders and says buyers now have more AI-assisted information, more peer input, and more access, … Read more
