Comscore: Claude Grew 1,858% in AI Search

Editorial illustration of AI assistant growth and search measurement signals becoming one B2B visibility dashboard.

Comscore released its first AI Intelligence Report for 2026 on June 2, and the headline number is hard to ignore: Claude recorded 1,858% growth in desktop conversations between October 2025 and March 2026. ChatGPT still leads the category, with 244 million desktop conversations and 87 million desktop visitors in March, but Comscore’s data says AI … Read more

5W: AI Visibility Breaks From Finance Market Share

Abstract editorial illustration showing market share separating from AI citation share through proof, review, and comparison signals.

5W released The Accounting & Finance Software AI Visibility Index 2026 on June 1, ranking finance software vendors by AI search citation share across ChatGPT, Claude, Perplexity, Gemini, and Microsoft Copilot. The index covers more than 50 buyer queries across SMB accounting, mid-market and enterprise ERP, payroll, spend management, and AP/AR automation. The headline finding … Read more

MoEngage Merlin Agents Add Guardrails and MCP

Merlin AI Custom Agent system diagram showing CRM data connected through MCP to Claude and ChatGPT with governance controls for rules, approvals, and logs.

MoEngage launched Merlin AI Custom Agents on June 3, 2026, giving lifecycle and CRM teams a way to build marketing agents on top of MoEngage data, define the rules each agent runs inside, and inspect every step the agent takes. The release also opens MoEngage to external AI tools through a hosted MCP server. MoEngage … Read more

Supademo AI Demo Agent Targets the Demo Form

Supademo demo form workflow illustrating an AI Demo Agent turning a demo request into guided product proof, qualification checklist, and handoff summary.

Supademo launched its AI Demo Agent on June 3, 2026, an always-on product expert that runs structured discovery, qualifies buyer intent, and serves the right interactive demos, videos, decks, and assets in real time. The company is positioning it as a replacement for the slow “book a demo” form. The launch sits on a clear … Read more

Apollo Brings 230M Contacts to Perplexity Computer

Apollo.io and Perplexity Computer workflow showing a 230M+ contact database moving through Research, Enrich, and Outreach steps with a RevOps approval gate.

Direct answer – What did Apollo launch with Perplexity Computer, and what does it mean? Apollo launched a connector for Perplexity Computer on June 3, 2026, bringing its 230M+ contact database and GTM actions into Perplexity’s Workflows for Growing Businesses product. Users need a Perplexity Pro plan or higher. Lean teams can run prospecting, enrichment, … Read more

Cresta Turns Customer Conversations Into AI Personas

Cresta AI system diagram showing voice, chat and email inputs routed into role-based sales and support insights

Cresta launched Synthetic Customers on May 28, a capability that turns a company’s real customer conversations into AI-generated personas for testing, training, and decision support. In the company announcement, Cresta says the personas are grounded in calls, chats, and emails from the business itself rather than demographic assumptions or a one-time research deck. The product … Read more

Parloa’s 150% NRR Explains Its $350M AI Push

Parloa NRR growth diagram showing 150% net revenue retention across enterprise customers including SAP, Microsoft, OpenAI, Five9 and Epic

Parloa’s May 29 expansion update is not a fresh annual recurring revenue milestone. It is the deployment plan behind the milestone. In a company announcement, the Berlin-based AI agent platform said it is putting its $350 million Series D to work through partnerships with SAP, Microsoft, OpenAI, Five9, and Epic, alongside new research and global … Read more

72% Say AI Misrepresents Their B2B Brand

Diagram showing that 72% of AI-generated brand descriptions contain inaccuracies or message drift across public sources

Seventy-two percent of B2B tech marketers have seen AI engines describe their company, category, or value proposition in ways that are inaccurate, outdated, or incomplete. The figure comes from Corporate Ink’s GEO and AI Visibility 2026 research, released May 27 after a survey of 150 US B2B tech marketing professionals. Of the marketers who have … Read more

Mailchimp Analytics AI Tests Intuit’s Cash-Flow Strategy

Yellow analytics AI panel points toward a cash-flow strategy block, representing Mailchimp’s AI reporting test.

Intuit Mailchimp launched Analytics AI on May 28, 2026, a native conversational analytics agent that connects campaign performance, audience behavior, and revenue data. The release also adds an AI Segment Builder beta, one-click site-tracking activation for Wix and WooCommerce, and Mailchimp campaign creation inside ChatGPT and Claude. The date matters. Eight days earlier, Intuit named … Read more

eClerx Report: 78% of Martech Stacks Fail ROI

Insight dashboards stop at a broken bridge before Action, symbolizing a martech ROI activation gap.

The eClerx Marketing Report 2026 found that 78% of marketing leaders say their martech stacks do not support business goals despite years of significant investment. The report’s diagnosis is sharper than the usual tool-sprawl complaint: capable stacks can generate insights, but organizations still cannot turn those insights into action. The survey covered 366 U.S.-based marketing … Read more

47% of B2B Companies Cut Marketing Roles for AI

AI workflow diagram connects marketing roles to an empty chair and locked hiring requisition.

Wynter’s May 2026 research on how B2B marketing teams actually use AI found that 47% of mid-market and enterprise SaaS companies eliminated, reduced, or stopped backfilling marketing roles because of AI during the last 12 months. Only 7% reported visible team shrinkage. The other 40% happened through attrition and unfilled requisitions. The study surveyed 100 … Read more