Only 1 in 3 AI Firms Disclose Proof: A B2B Playbook

Only one in three AI firms disclose real proof, showing why proof-led positioning matters for B2B vendors

5W Public Relations released The AI Company Comms Study 2026 on May 28, the first structured benchmark of how the 15 leading AI companies communicate implementation, adoption, and proof to enterprise buyers. Its quietest finding is the one B2B marketers should sit with: only about a third of those companies regularly disclose concrete user numbers, … Read more

Agentforce Hits $1.2B ARR at 6% Customer Adoption

Salesforce posted Q1 FY27 results after the bell on May 27, 2026, and the Agentforce number is the only one anyone is reading. Agentforce ARR crossed $1.2 billion, up 205% year-over-year, with combined Agentforce and Data 360 ARR reaching $3.4 billion and 3.8 billion Agentic Work Units delivered across the platform. Total revenue hit $11.13 … Read more

LinkedIn Adds Device Targeting: B2B 30-Day Audit

LinkedIn began rolling out device type and device OS targeting inside Campaign Manager on May 19, 2026, the first time in the platform’s advertising history that B2B advertisers can restrict ad delivery to Mobile, Desktop, or Tablet without relying on format-based workarounds. PPC Land confirmed the launch after practitioners Filip Saracevic and Alex Beddoe spotted … Read more

GML 2026: 5 Launches Move B2B Pipeline, 7 to Skip

Google dropped 42 lead-generation launches at Google Marketing Live 2026 on May 20, with the consolidated launch document authored by Ginny Marvin (Ads Product Liaison) and published May 21. The headline framing from Google: most lead-quality problems are measurement, quality, and design problems rather than sales problems. The features collectively close the gap between high-intent … Read more

Publicis Buys LiveRamp for $2.17B in Agentic AI Bet

Publicis Power of One agentic stack diagram showing Publicis Sapient, Epsilon, newly acquired LiveRamp highlighted in blue with gold accent, and Marcel, with 2.17 billion dollar acquisition price headline.

Publicis Groupe announced on May 17 it will acquire LiveRamp for $2.167 billion enterprise value in an all-cash deal, at $38.50 per share. The price represents a 29.8% premium to LiveRamp’s May 15 close and a total equity value of $2.546 billion. Close is expected before year-end 2026, subject to regulatory approval and a LiveRamp … Read more

Google May 2026 Core Update: 3 Hits in 8 Days for B2B SEO

Google B2B SEO compounding signal stack May 2026 timeline showing three hits in eight days: Further Exploration on May 12, AI Mode 1 billion users and AI Overviews 48 percent on May 19, and May 2026 core update on May 21.

Google began rolling out the May 2026 core update at 08:40 PT on May 21, 2026, logged on the Search Status Dashboard three minutes later under incident ID wdAXJk6LRRihEjpzEeWE. The rollout window is up to two weeks, with completion expected around June 4. Google’s framing was deliberately generic: “a regular update designed to better surface … Read more