DocuSign Iris AI Agents: B2B RevOps + Sales-Ops Guide

Three-platform stool with HubSpot Salesforce and DocuSign Iris labeled CRM record Operational workflow and Agreement plus MCP integration badges

Direct answer – what is docusign iris DocuSign Iris is DocuSign’s agreement-tuned AI engine, the foundation of its Intelligent Agreement Management (IAM) platform. It analyzes agreement data, surfaces key terms and obligations, and answers questions in natural language. At Momentum ’26 on May 21, 2026, DocuSign launched three Iris-powered capabilities into US early access: an … Read more

GrowthLoop 2026: 77% of Winning A/B Tests Fail at Scale

Editorial data graphic for GrowthLoop’s 2026 AI and Marketing Performance Index showing 77% of winning A/B tests fail at scale and 23% of marketers can prove marketing drives outcomes.

GrowthLoop released its 2026 AI and Marketing Performance Index on May 13, surveying more than 300 marketers and data leaders across the U.S. and Canada. The headline finding: only 23% of marketers can reliably connect their marketing actions to business outcomes. The pressure data is the more uncomfortable part. 89% of respondents say performance pressure … Read more

Clutch AI Visibility Dashboard: 8.6X Lift for B2B Agencies

Clutch AI Visibility Dashboard feature graphic showing Clutch connected to AI search platforms with an 8.6X visibility lift.

Clutch shipped its AI Visibility Dashboard on May 5, becoming the first B2B services marketplace to give agencies a free, native view of how often ChatGPT, Claude, Perplexity, and Gemini surface them in buyer-side queries. The tool sits inside the Vendor Dashboard under a new “AI Visibility” tab and is available to every provider listed … Read more

Adobe Acrobat Productivity Agent: PDFs Become AI Workspaces

Adobe Acrobat Productivity Agent feature graphic showing the Acrobat logo connected to AI workspace icons for chat, audio, PDF spaces, and viewing.

Adobe shipped its productivity agent on May 6, building Acrobat’s two decades of document intelligence into a single agentic interface that turns PDFs into shareable AI workspaces. The agent is now generally available inside two SKUs: Acrobat Studio (existing AI tier) and a new Acrobat Express tier that bundles AI document insights, premium content generation, … Read more

Outreach Omni + Agent Studio: What Revenue Teams Get

Outreach Spring 2026 Release: Omni, a conversational agent for sellers, managers, and CROs; and Agent Studio, a no-code agent builder for RevOps. Editorial card by ivristech.com.

Outreach launched Omni, a conversational AI agent that runs across the seller, manager, and revenue-leader workflow, and Agent Studio, a no-code agent builder for RevOps, in its Spring 2026 release. Announced April 27, the release also marks the company’s rebrand from Outreach.io to Outreach.ai, a signal that the platform is being positioned as AI-native rather … Read more

Hightouch Lands $150M at $2.75B for Agentic Marketing

Hightouch raises $150M Series D at a $2.75B valuation. Martech funding news card by ivristech.com.

Hightouch raised $150 million in Series D financing led by Goldman Sachs Alternatives and Bain Capital Ventures, reaching a $2.75 billion valuation, the company announced on April 27. The round, which also drew Iconiq, Sapphire, Amplify, Y Combinator, and The Trade Desk’s TD7 fund, more than doubles Hightouch’s valuation from its $1.2 billion Series C … Read more

Gartner: AI to Run 36% of Marketing Work by 2028

Gartner forecast stat card: 36% of marketing work will be automated by 2028, up from 16% in 2026. Editorial design by ivristech.com.

Gartner says AI will automate 36% of marketing work by 2028, more than double the 16% marketing leaders report today, according to a survey released May 11 at Gartner Marketing Symposium/Xpo. The forecast lands a year after Salesforce, Anthropic, and OpenAI shipped agentic AI tooling that promised the same outcome and rarely delivered past 20%. … Read more

Twilio’s Conversation Layer: What B2B Marketers Should Watch

Flat editorial illustration of a single continuous gold thread of conversation passing through three minimalist standing-stone forms marked Memory, Orchestrator, and Intelligence, with the Twilio wordmark inset on the center stone — the visual argument for Twilio's new agentic conversation layer announced at SIGNAL 2026.

Twilio used its SIGNAL 2026 keynote on May 7 to move three capabilities out of private beta and into general availability: Conversation Memory, Conversation Orchestrator, and Conversation Intelligence. CEO Khozema Shipchandler framed the bundle as a single conversation layer, an infrastructure tier sitting between the underlying communication channels and the AI and human agents working … Read more