Priyanshi Kharwade
AWS opened a preview of Amazon Bedrock AgentCore Payments on May 7, built jointly with Coinbase and Stripe and aimed at a specific problem: most AI agents today cannot complete a transaction without a human stepping in. AgentCore Payments closes that gap by letting an agent pay for APIs, MCP servers, paywalled content, and other … Read more
Direct answer – What did OpenAI’s B2B Signals report find about frontier firms? OpenAI’s B2B Signals report is a recurring research initiative built on aggregated, privacy-preserving usage data from ChatGPT Enterprise, ChatGPT Team, the API, and Codex. Its first edition, published May 2026, found that frontier firms, the top 5% of enterprises by intelligence-per-worker, now … Read more
LinkedIn launched the LinkedIn Ads Agency Certification globally on May 6, the first time the professional network has issued an organization-level credential for the agencies that run advertising programs on the platform. Announced by Raheem Abid, Global Agency Marketing at LinkedIn, the program evaluates the agency as the unit of measurement rather than individual employees, … Read more
Deel acquired Sastrify on May 5, folding the Cologne-based SaaS procurement platform into Deel IT and extending the workforce-management platform’s reach from hardware provisioning into software licensing, renewal management, and spend optimization. Terms were not disclosed. The combined offering ships this quarter under a single Deel IT label, and the entire Sastrify team, including co-founders … Read more
Scott Brinker and Frans Riemersma published the 2026 Marketing Technology Landscape Supergraphic and the State of Martech 2026 report on May 5, debuted at MartechDay. The headline number is 15,505 products, up just 121 from last year’s 15,384, 0.79% growth and the slowest year in the supergraphic’s 15-year history. From 150 products in 2011 to … Read more
Google rolled out five updates to AI Mode and AI Overviews on May 6, announced by Hema Budaraju, VP of Product Management for Search. The most prominent of the five is “Further Exploration,” a new section that appears at the end of many AI responses with curated links to in-depth articles, case studies, and reports … Read more
Gartner released its 2026 CMO Spend Survey on May 11 at the Gartner Marketing Symposium/Xpo in London, with the central finding that marketing leaders are allocating 15.3% of their budgets to AI initiatives while only 30% of marketing organizations have the readiness to scale those investments. The survey covered 401 CMOs and senior marketing leaders … Read more
HubSpot’s Spring 2026 Spotlight on April 14 rebuilt the Prospecting Agent end to end. The agent now sources contacts from customer-purchased Apollo, ZoomInfo, or Surfe seats, drafts outreach by role, and bills only when a rep enrols a surfaced contact in a play. The pricing flip is the headline. The seat-consumption layer underneath is the … Read more
At Adobe Summit 2026 on April 20, Adobe announced AJO B2B Edition Prime, a Marketo-powered entry tier of Adobe Journey Optimizer B2B that drops the Real-Time CDP B2B requirement gating the existing edition. The existing edition has been renamed AJO B2B Edition Ultimate. Prime ships generally available in Q2 2026. The launch reorganises Adobe’s B2B … Read more
5W Public Relations released its first AI Platform Citation Source Index on May 1, 2026. The index synthesizes 680 million individual citations across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, drawn from six of the largest cross-engine citation studies published between August 2024 and April 2026. It is the first consolidated map of which … Read more
On April 29, 2026, Salesforce launched Agentforce Operations, a new SKU that extends the Agentforce platform from front-office workflows into back-office processes like inventory reconciliation, vendor onboarding, compliance checks, and approval routing. The product is generally available today. Salesforce’s launch announcement claims up to 70% faster cycle times for processes like auditing and onboarding, and … Read more
LinkedIn began rolling out Off-Platform Event Ads globally last week, with worldwide availability completing by May 6, 2026. Search Engine Land’s coverage and LinkedIn’s own help doc both confirm the date. The format lets B2B advertisers run Sponsored Content event promotions that send a click directly to the marketer’s own registration platform, instead of forcing … Read more
