ChatGPT Now Crawls B2B Sites 3.6x More Than Googlebot

Comparison graphic showing AI crawlers on the left with a dense cluster of arrows converging on a building, the number 3.6x in gold in the center, and search crawlers on the right with fewer arrows, illustrating that AI crawlers made 3.6 times more requests than traditional search crawlers in a January–March 2026 study.

A 55-day proxy-log study from Alli AI, covering 24,411,048 requests across 78,000+ pages on 69 customer websites, found that OpenAI’s ChatGPT-User crawler made 3.6x more requests than Googlebot between January and March 2026. Search Engine Journal published the dataset on April 7. The headline number reframes how B2B teams should think about crawl budget for … Read more

Agentic Catalog Exports Go Live: A B2B Product-Data Read

Grid of business system icons (products, settings, data, pricing, web, tools, cart, user, analytics) merging into branching paths that lead to outcomes like messaging, insights, search, and navigation

On April 27, Commerce (Nasdaq: CMRC), parent of BigCommerce and Feedonomics, announced that merchants are syndicating product catalogs to agentic discovery channels through Feedonomics Agentic Catalog Exports (ACE), a new enterprise service. ACE delivers optimized catalogs to OpenAI/ChatGPT, Google AI surfaces including Gemini, Microsoft Copilot, PayPal, Stripe, Perplexity, and Amazon. Dell is the named launch … Read more

Anthropic’s $40B Google Deal: A B2B Vendor Risk Read

Vertical list of five business priorities—credibility, measurement, brand, AI visibility, and organizational design—each with an icon, connected in a progression toward brand impact

On April 24, Google committed up to $40 billion in Anthropic — $10 billion now at a $350 billion valuation, $30 billion milestone-tied, plus 5 gigawatts of Google Cloud TPU capacity over five years. Amazon added another $5 billion days earlier, and Anthropic pledged up to $100 billion on AWS for roughly 5 gigawatts of … Read more

DemandScience: 98.9% of B2B Intent Signals Are False Positives

Magnifying glass over scattered charcoal marks reveals one gold dot inside the lens — the rare real signal among B2B intent-data noise.

DemandScience released its 2026 B2B Buying Behavior Report on April 24, anchoring on a single number that should reset how mid-market RevOps teams measure intent. The firm analyzed 5,903 companies researching demand-generation solutions across its dataset. Only 62 qualified as genuinely in-market. That is a 98.9% false positive rate. The report goes further than the … Read more

DALL-E 3 Retires May 12: What B2B Marketing Teams Should Migrate To

Split layout: DALL-E 3 spiral fading on the left, gpt-image-2 spiral solid on the right with teal accent, 'May 12, 2026' anchored below.

DALL-E 3 retires on May 12, 2026 on OpenAI’s API and consumer surfaces. Microsoft’s Azure OpenAI service set its own deprecation date of February 18, 2026, with a six-month extension for customers who requested one. Both deadlines fall inside Q2, leaving B2B marketing teams that built workflows on DALL-E 3 with a hard migration cliff … Read more

ChatGPT Workspace Agents: What B2B Ops Teams Should Enable First

Workspace tile linking three agent icons to Gmail, Slack, and SharePoint, with a small gold padlock indicating admin enablement.

OpenAI shipped Workspace Agents in ChatGPT on April 22, the day before the GPT-5.5 launch absorbed most of the coverage. Workspace Agents are Codex-powered, always-on agents that run in the cloud, integrate with apps like Gmail, Slack, and SharePoint, and execute multi-step workflows on a schedule rather than waiting for a prompt. They are designed … Read more

61.7% of AI Citations Are “Ghost Citations”: Why Your Brand Is Cited but Never Named

Editorial illustration showing the 61.7 percent ghost citation rate where AI engines link to source domains but never name the brands in their answer text, with empty brand-name outlines disconnected from solid source-link markers

A new Growth Memo analysis published last week, by Kevin Indig, ran 115 prompts across ChatGPT, Google AI Overviews, Gemini, and Google AI Mode in 14 countries, recording 3,981 domain appearances. The headline finding is that 61.7% of AI citations are “ghost citations.” A domain gets a source link, but the brand name never appears … Read more

Forrester’s GTM Singularity: What Mid-Market B2B Marketers Should Do This Week

Editorial illustration showing the contrast between abstract enterprise B2B go-to-market theory and three concrete operational moves mid-market teams should make in response to Forrester's GTM Singularity argument

Forrester opened B2B Summit North America today in Phoenix with a keynote built around a single phrase: the GTM singularity. VP and research director Dave Frankland framed it as a structural break, not a trend cycle, where AI-powered buyer autonomy is collapsing the assumptions that have organized B2B go-to-market for two decades. Forrester’s underlying research, … Read more

ChatGPT Ads Go CPC: What the $50K Floor Means for B2B

OpenAI CEO between a gold CPC badge and the ChatGPT logo marking the shift to cost-per-click advertising

OpenAI shifted ChatGPT advertising from CPM to cost-per-click this month, with bids between $3 and $5. The minimum spend dropped from $250,000 to $50,000. A self-serve ads manager opened to global advertisers on April 15, expanding from the US-only pilot into Canada, Australia, and New Zealand within 48 hours. The Information broke the CPC shift, … Read more