B2B marketing strategy, frameworks, ABM, demand generation, branding, and go-to-market planning.
Direct answer – what is a content marketing metrics dashboard? A content marketing metrics dashboard is a single view that tracks how your content performs across four funnel layers – reach, engagement, conversion, and revenue – by pulling data from analytics, search, email, and your CRM into one place. You build it by picking 8 … Read more
Direct answer – what did the BCG CMO Survey 2026 find? BCG’s 2026 CMO Survey found a gap between AI ambition and operating reality. While 96% of CMOs say AI is driving end-to-end change in marketing, only 8% run campaigns where multiple AI agents operate autonomously. For B2B marketers, the issue is no longer tool … Read more
“B2B attribution is broken” is one of the most repeated claims in marketing — and one of the least measured. So we measured it at the source: do public B2B demo forms actually carry the campaign data (the UTM and the Google click-ID) into the lead they submit? We submitted real test leads to 20 … Read more
Skyword released new AI brand-information research on June 11, 2026, finding that only 29% of consumers trust a brand outright when its messaging conflicts with what an AI tool says. The AI answer does not win either. Just 12% trust it outright, while 54% look to outside sources to compare the claims. The findings come … Read more
2X acquired Knownwell on June 10, 2026, creating a combined B2B go-to-market services company valued at more than $400 million. Knownwell founder David DeWolf becomes CEO of 2X, while 2X founder Dom Colasante remains on the leadership team. The deal combines 2X’s 1,200-plus specialists and 200-plus enterprise clients with Knownwell’s agentic AI engineering and commercial-intelligence … Read more
Gartner reported on June 8, 2026 that awareness and conversion now take 62.6% of total media spend, as CMOs move more budget toward customer acquisition and digital channels. The less comfortable number sits below the headline. Spending on customer loyalty and retention has fallen 29% since 2024 to less than 15% of media spend. Gartner … Read more
Canva’s 2026 State of Marketing and AI report finds that AI is now standard inside marketing teams, but consumer trust is not keeping pace. Ninety-seven percent of marketing leaders use AI in daily creative work, and 99% plan to increase AI investment in 2026. The trust numbers cut the other way. Mentions of “AI slop” … Read more
A demand generation framework is the system a B2B team uses to create demand, capture it, and convert it into revenue on purpose instead of by accident. Most teams don’t have one. They have a pile of tactics: a webinar here, a paid search campaign there, a newsletter nobody measures, and a quarterly scramble when … Read more
B2B sustainability marketing is how a company proves its environmental and social performance to business buyers, so procurement teams and ESG-accountable customers choose it with confidence. Most advice on the subject is recycled B2C green marketing: tell an authentic story, pick a cause, add a leaf to the logo. That approach fails in B2B, where … Read more
INFUSE updated its Voice of the Buyer 2026 report on May 27, framing this year’s B2B market around a trust gap rather than a simple AI adoption gap. The report draws on a survey of more than 2,300 B2B GTM leaders and says buyers now have more AI-assisted information, more peer input, and more access, … Read more
Direct answer – What is an ideal customer profile for manufacturing? An ideal customer profile for manufacturing is a data-backed description of the industrial companies most likely to buy, expand, and renew, scored across six weighted dimensions rather than just industry and size. The FORGED scorecard scores Firmographics, Operations, Regulatory, Geography, Equipment, and Demand triggers … Read more
CNN sued Perplexity on May 28 in the Southern District of New York, alleging the AI search company copied more than 17,000 CNN articles, videos, and images to build its answer products. It is the first time a major broadcast-news brand has taken Perplexity to court, and the complaint reads as a direct challenge to … Read more
