B2B Customer Journey: Buyers Spend Just 17% With Sales
By the time a B2B buyer books a demo, the decision is usually half-made. They’ve read your pricing page, compared you against two competitors on G2, asked a…
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Marketing Strategy · Page 2
Positioning, demand generation, go-to-market planning and measurement for B2B teams deciding where growth should come from.
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Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.
Customer Journey Optimization: Fix the Stages That Leak
Most B2B buying journeys are quietly broken even when you win the deal. Forrester’s State of Business Buying, 2024, a survey of more than 16,000 buyers, found that…
Customer Journey Attribution: Why Last-Click Fails B2B
A B2B deal closes for $80,000 in annual recurring revenue, and the first question from finance is the one marketing dreads: which campaign brought it in? The honest…
Cashew: 65% of Marketers Have Differentiation Anxiety
Direct answer – what is differentiation anxiety? Differentiation anxiety is Cashew Research’s term for the pressure marketers feel to create content that sounds fresh, original, and distinct when…
Madison Logic: 48% of Marketers Are Still Guessing
Madison Logic released a Harris Poll survey on July 6, 2026, finding that 48% of U.S. marketing decision-makers still feel they are guessing which activities drive purchasing decisions.…
Content Marketing Metrics Dashboard: Prove Real ROI (2026)
Most content reports answer the wrong question. They show how much traffic a blog got and how many people shared it, then go quiet the moment someone asks…
Only 8% of CMOs Run Multi-Agent Campaigns
Direct answer – what did the BCG CMO Survey 2026 find? BCG’s 2026 CMO Survey found a gap between AI ambition and operating reality. While 96% of CMOs…
Form Scanners Missed 9 of 17 Confirmed UTM Captures
A static form scan can find campaign fields that are already visible in a page, but it cannot prove what a form sends when somebody clicks submit. We…