IVRIS subject guide
Positioning, demand generation, go-to-market planning and measurement for B2B teams deciding where growth should come from.
IVRIS insight library
Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.
Direct answer — Who won Forrester’s 2026 B2B Summit awards? Forrester’s 2026 B2B awards span two programs. The Return On Integration (ROI) Honors went to Amazon Ads, Rockwell…
Account-Based Marketing (ABM) sounds great in every conference deck: “Focus on fewer accounts, close bigger deals.” Then you actually try to run a campaign and realize nobody told…
Seventy percent of retail, e-commerce, and CPG marketers say optimizing ad spend is their top priority. Only 17% use AI to actually do it. That’s the central finding…
Most B2B companies treat their go-to-market strategy like a launch checklist: write some messaging, pick a few channels, hand it to sales, and hope for the best. Then…
Search for account based marketing benchmarks and you’ll get confident numbers within seconds. ABM lifts win rates 86% of the time. It raises average contract value by 171%.…
What Are B2B Marketing Campaign Strategies? B2B marketing campaign strategies are structured plans that businesses use to reach, engage, and convert other businesses into customers. They combine specific…
You’ve read about B2B marketing strategies. You’ve bookmarked guides on demand gen, ABM, and content marketing. But when it’s time to actually plan a campaign, you’re staring at…