Only 29% Trust Brands When AI Information Conflicts
Skyword released new AI brand-information research on June 11, 2026, finding that only 29% of consumers trust a brand outright when its messaging conflicts with what an AI…
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Marketing Strategy · Page 3
Positioning, demand generation, go-to-market planning and measurement for B2B teams deciding where growth should come from.
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Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.
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2X Knownwell Acquisition: The $400M Human-Agentic Bet
2X acquired Knownwell on June 10, 2026, creating a combined B2B go-to-market services company valued at more than $400 million. Knownwell founder David DeWolf becomes CEO of 2X,…
Gartner: Retention Gets Under 15% of Media Spend
Gartner reported on June 8, 2026 that awareness and conversion now take 62.6% of total media spend, as CMOs move more budget toward customer acquisition and digital channels.…
Canva: 41% of Marketers Call AI Slop a Risk
Canva’s 2026 State of Marketing and AI report finds that AI is now standard inside marketing teams, but consumer trust is not keeping pace. Ninety-seven percent of marketing…
Demand Generation Framework: The 5-Stage Engine (2026)
A demand generation framework is the system a B2B team uses to create demand, capture it, and convert it into revenue on purpose instead of by accident. Most…
B2B Sustainability Marketing Strategies: 7 Wins (2026)
B2B sustainability marketing is how a company proves its environmental and social performance to business buyers, so procurement teams and ESG-accountable customers choose it with confidence. Most advice…
INFUSE: B2B Buyers Have a Trust Gap, Not an AI Gap
INFUSE updated its Voice of the Buyer 2026 report on May 27, framing this year’s B2B market around a trust gap rather than a simple AI adoption gap.…
Ideal Customer Profile for Manufacturing: 2026 Template
Most manufacturers build an ideal customer profile that fits half the companies in the country. “Industrial firms, 100-plus employees, based in the US” is not a profile; it…