IVRIS subject guide

Marketing Strategy · Page 3

Positioning, demand generation, go-to-market planning and measurement for B2B teams deciding where growth should come from.

PositioningDemand generationGo-to-marketMeasurement

IVRIS insight library

More from Marketing Strategy · Page 3

Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.

Newsomkar Sandbhor

Only 29% Trust Brands When AI Information Conflicts

Skyword released new AI brand-information research on June 11, 2026, finding that only 29% of consumers trust a brand outright when its messaging conflicts with what an AI…

Newsomkar Sandbhor

Gartner: Retention Gets Under 15% of Media Spend

Gartner reported on June 8, 2026 that awareness and conversion now take 62.6% of total media spend, as CMOs move more budget toward customer acquisition and digital channels.…

Newsomkar Sandbhor

Canva: 41% of Marketers Call AI Slop a Risk

Canva’s 2026 State of Marketing and AI report finds that AI is now standard inside marketing teams, but consumer trust is not keeping pace. Ninety-seven percent of marketing…

AnalysisAlok Chakraborty

B2B Sustainability Marketing Strategies: 7 Wins (2026)

B2B sustainability marketing is how a company proves its environmental and social performance to business buyers, so procurement teams and ESG-accountable customers choose it with confidence. Most advice…