CNN Sues Perplexity Over 17,000 Works: A B2B Read
CNN sued Perplexity on May 28 in the Southern District of New York, alleging the AI search company copied more than 17,000 CNN articles, videos, and images to…
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Marketing Strategy · Page 4
Positioning, demand generation, go-to-market planning and measurement for B2B teams deciding where growth should come from.
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Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.
Only 1 in 3 AI Firms Disclose Proof: A B2B Playbook
5W Public Relations released The AI Company Comms Study 2026 on May 28, the first structured benchmark of how the 15 leading AI companies communicate implementation, adoption, and…
Gartner: 69% of B2B Buyers Still Validate AI With Humans
Gartner published a survey on May 20, 2026 finding that 69% of B2B buyers turn to sales representatives to validate AI-generated insights before acting on them. The data…
GrowthLoop 2026: 77% of Winning A/B Tests Fail at Scale
GrowthLoop released its 2026 AI and Marketing Performance Index on May 13, surveying more than 300 marketers and data leaders across the U.S. and Canada. The headline finding:…
CMOs Now Spend 15.3% on AI. Only 30% Can Scale It.
Gartner released its 2026 CMO Spend Survey on May 11 at the Gartner Marketing Symposium/Xpo in London, with the central finding that marketing leaders are allocating 15.3% of…
B2B Marketing Metrics: 15 KPIs to Track in 2026
Most B2B marketing teams track 30+ metrics and report on 8. The other 22 are noise. They live on a dashboard nobody opens, in a deck nobody reads,…
B2B CMO Imperative: Five Shifts, the Operator’s 30-Day Read
On April 28, The B2B CMO Project — founded by Marketo co-founder Jon Miller and former SalesLoft and G2 CMO Sydney Sloan — published “The B2B CMO Imperative:…
DemandScience: 98.9% of B2B Intent Signals Are False Positives
DemandScience released its 2026 B2B Buying Behavior Report on April 24, anchoring on a single number that should reset how mid-market RevOps teams measure intent. The firm analyzed…