IVRIS subject guide

Marketing Strategy · Page 4

Positioning, demand generation, go-to-market planning and measurement for B2B teams deciding where growth should come from.

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More from Marketing Strategy · Page 4

Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.

NewsMay 30, 2026Priyanshi Kharwade

CNN Sues Perplexity Over 17,000 Works: A B2B Read

Legal document stack marked “17,000+ Works” beside an AI answer panel, symbolizing CNN’s lawsuit against Perplexity.

CNN sued Perplexity on May 28 in the Southern District of New York, alleging the AI search company copied more than 17,000 CNN articles, videos, and images to…

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NewsMay 29, 2026Priyanshi Kharwade

Only 1 in 3 AI Firms Disclose Proof: A B2B Playbook

Only one in three AI firms disclose real proof, showing why proof-led positioning matters for B2B vendors

5W Public Relations released The AI Company Comms Study 2026 on May 28, the first structured benchmark of how the 15 leading AI companies communicate implementation, adoption, and…

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NewsMay 23, 2026Priyanshi Kharwade

Gartner: 69% of B2B Buyers Still Validate AI With Humans

Editorial illustration of a charcoal human sales-rep silhouette pressing a gold verified seal onto a floating AI-generated insight document, illustrating the 69 percent of B2B buyers who still validate AI insights with a human, per Gartner's May 2026 survey.

Gartner published a survey on May 20, 2026 finding that 69% of B2B buyers turn to sales representatives to validate AI-generated insights before acting on them. The data…

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NewsMay 17, 2026Priyanshi Kharwade

GrowthLoop 2026: 77% of Winning A/B Tests Fail at Scale

Editorial data graphic for GrowthLoop’s 2026 AI and Marketing Performance Index showing 77% of winning A/B tests fail at scale and 23% of marketers can prove marketing drives outcomes.

GrowthLoop released its 2026 AI and Marketing Performance Index on May 13, surveying more than 300 marketers and data leaders across the U.S. and Canada. The headline finding:…

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NewsMay 12, 2026Priyanshi Kharwade

CMOs Now Spend 15.3% on AI. Only 30% Can Scale It.

Two-line editorial chart showing AI spending (steep upward curve) diverging from AI readiness (shallow upward curve) over 2023-2026, with the widening gap shaded gold and labeled "70%", underneath the IVRIS-branded headline "CMOs Now Spend 15.3% on AI. Only 30% Can Scale It."

Gartner released its 2026 CMO Spend Survey on May 11 at the Gartner Marketing Symposium/Xpo in London, with the central finding that marketing leaders are allocating 15.3% of…

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AnalysisMay 5, 2026Mahesh Sirvi

B2B Marketing Metrics: 15 KPIs to Track in 2026

B2B marketing metrics guide showing the KPI dashboard framework with primary growth gauge and supporting metrics for 2026

Most B2B marketing teams track 30+ metrics and report on 8. The other 22 are noise. They live on a dashboard nobody opens, in a deck nobody reads,…

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NewsMay 1, 2026Priyanshi Kharwade

B2B CMO Imperative: Five Shifts, the Operator’s 30-Day Read

On April 28, The B2B CMO Project — founded by Marketo co-founder Jon Miller and former SalesLoft and G2 CMO Sydney Sloan — published “The B2B CMO Imperative:…

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NewsApril 29, 2026Priyanshi Kharwade

DemandScience: 98.9% of B2B Intent Signals Are False Positives

Magnifying glass over scattered charcoal marks reveals one gold dot inside the lens — the rare real signal among B2B intent-data noise.

DemandScience released its 2026 B2B Buying Behavior Report on April 24, anchoring on a single number that should reset how mid-market RevOps teams measure intent. The firm analyzed…

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