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Timely updates across AI, MarTech, SaaS, digital platforms and the developments shaping marketing and revenue decisions.
News desk
A chronological feed of verified developments and the operating questions behind them.
Direct answer — What is the Salesforce Partner Program? The Salesforce Partner Program certifies the consultancies that implement Salesforce. In March 2026 Salesforce overhauled it, collapsing the old…
Google just turned AI Mode into an ad platform — and B2B marketers running paid search need to pay attention right now. In April 2026, Google expanded two…
Seventy percent of retail, e-commerce, and CPG marketers say optimizing ad spend is their top priority. Only 17% use AI to actually do it. That’s the central finding…
LinkedIn just told B2B marketers that most of their ad spend is useless. At their second-ever NewFront event on March 24, the platform launched a campaign called “Cut…
Direct answer – What is Zeta Global’s Athena AI agent? Athena by Zeta is an AI marketing agent that turns enterprise marketing data into predictive, decision-ready answers. It…