Anthropic’s $40B Google Deal: A B2B Vendor Risk Read
On April 24, Google committed up to $40 billion in Anthropic — $10 billion now at a $350 billion valuation, $30 billion milestone-tied, plus 5 gigawatts of Google…
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SaaS · Page 2
Pricing, packaging, acquisition, activation, retention and recurring-growth economics for software companies and SaaS operators.
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More from SaaS · Page 2
Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.
SaaS Churn Rate: 2026 Benchmarks, Formula, and Fixes
SaaS churn rate benchmarks by segment in 2026, the compounding formula most founders get wrong, and the 5 root causes that drive the majority of churn.
The AI Subscription Pricing Reset and What It Means for B2B Buyers
AI tool pricing is shifting from flat seat-based subscriptions to consumption and outcome-based models. What B2B buyers need to know about budgeting in this transition.
ClickUp vs Asana: Which Project Management Tool Wins?
ClickUp wants to replace every app your team uses. Asana wants to be the one project management tool you never outgrow. That philosophical split shapes everything from pricing…
SaaS Pricing: Models, Strategies, and Examples
A 1% improvement in pricing generates an 11% increase in profit for the average SaaS company. That’s more impact than a 1% improvement in customer acquisition, retention, or…
SaaS Marketing Metrics: 15 KPIs You Should Track
You’re tracking MQLs, website traffic, and maybe CAC. But when your CEO asks whether marketing is actually driving revenue growth, you scramble to connect the dots. Most B2B…