Gartner: AI to Run 36% of Marketing Work by 2028
May 15, 2026
Gartner says AI will automate 36% of marketing work by 2028, more than double the 16% marketing leaders report today, according to a survey released...
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Twilio’s Conversation Layer: What B2B Marketers Should Watch
May 14, 2026
Twilio used its SIGNAL 2026 keynote on May 7 to move three capabilities out of private beta and into general availability: Conversation Memory, Conversation Orchestrator,...
Read more →OpenAI Adds Pixel + Conversions API to ChatGPT Ads Manager
May 14, 2026
OpenAI opened ChatGPT Ads Manager to all U.S. businesses on May 5, ending the 600-advertiser pilot and adding the two missing pieces our earlier reporting...
Read more →Amazon Lets AI Agents Pay Themselves With Coinbase + Stripe
May 14, 2026
AWS opened a preview of Amazon Bedrock AgentCore Payments on May 7, built jointly with Coinbase and Stripe and aimed at a specific problem: most...
Read more →OpenAI B2B Signals: Frontier Firms Use 3.5x More AI
May 13, 2026
Direct answer – What did OpenAI’s B2B Signals report find about frontier firms? OpenAI’s B2B Signals report is a recurring research initiative built on aggregated,...
Read more →LinkedIn Launches Agency Cert as Ads Hit 121% ROAS
May 13, 2026
LinkedIn launched the LinkedIn Ads Agency Certification globally on May 6, the first time the professional network has issued an organization-level credential for the agencies...
Read more →Deel Acquires Sastrify: SaaS Procurement Joins HR Stack
May 13, 2026
Deel acquired Sastrify on May 5, folding the Cologne-based SaaS procurement platform into Deel IT and extending the workforce-management platform’s reach from hardware provisioning into...
Read more →Martech Hits 15,505: First Sub-1% Growth in 15 Years
May 12, 2026
Scott Brinker and Frans Riemersma published the 2026 Marketing Technology Landscape Supergraphic and the State of Martech 2026 report on May 5, debuted at MartechDay....
Read more →Google Adds AI Overview Links After 58% Publisher CTR Drop
May 12, 2026
Google rolled out five updates to AI Mode and AI Overviews on May 6, announced by Hema Budaraju, VP of Product Management for Search. The...
Read more →CMOs Now Spend 15.3% on AI. Only 30% Can Scale It.
May 12, 2026
Gartner released its 2026 CMO Spend Survey on May 11 at the Gartner Marketing Symposium/Xpo in London, with the central finding that marketing leaders are...
Read more →HubSpot Prospecting Agent: $1 Per Acted-On B2B Lead
May 9, 2026
HubSpot’s Spring 2026 Spotlight on April 14 rebuilt the Prospecting Agent end to end. The agent now sources contacts from customer-purchased Apollo, ZoomInfo, or Surfe...
Read more →Adobe AJO B2B Prime: Marketo Skips the RT-CDP Wall
May 9, 2026
At Adobe Summit 2026 on April 20, Adobe announced AJO B2B Edition Prime, a Marketo-powered entry tier of Adobe Journey Optimizer B2B that drops the...
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