Meta Andromeda: What B2B Advertisers Need to Change Now
Meta is rolling out Andromeda, an AI-powered ad retrieval system that changes how ads get matched to users on Facebook and Instagram. For B2B marketers running paid social,…
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B2B Tech News · Page 15
Timely updates across AI, MarTech, SaaS, digital platforms and the developments shaping marketing and revenue decisions.
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Mondelez Agentic Commerce Strategy: 10% to 70% AI Visibility
Mondelez, the company behind Oreo and Cadbury, discovered that Oreo appeared in only 10% of AI chatbot cookie recommendations. The reason: they had AI bot crawlers blocked. Since…
Salesforce 2026 State of Sales: 87% of Teams Use AI, 54% Already Deploy AI Agents
The data is in: AI in sales has crossed from experimental to operational. Salesforce’s 2026 State of Sales report, based on a survey of over 4,000 global sales…
Google Reveals How Googlebot’s Crawl Limits Actually Work — What B2B Sites Should Know
Google just gave SEOs a clearer look at how Googlebot decides which pages to crawl and how often. For large B2B sites, the details matter more than you’d…
Gemini Referral Traffic Up 115% — Google’s AI Is Now Sending Real Visitors to B2B Sites
Google’s AI platform isn’t just answering questions anymore. It’s sending people to websites — and the numbers are climbing fast. New data from SE Ranking shows that Gemini’s…
Google Ships March 2026 Core Update and Spam Update Back-to-Back
Google shipped two algorithm updates back-to-back in March 2026. The spam update started rolling out on March 24 and finished within a day. Three days later, on March…
Oracle Lays Off 30,000 Employees to Fund $156 Billion AI Buildout
On March 31, 2026, tens of thousands of Oracle employees woke up to a five-line email from “Oracle Leadership” telling them their roles had been eliminated. No meeting…
HubSpot Switches Breeze AI Agents to Outcome-Based Pricing
Direct answer – What is HubSpot Breeze outcome-based pricing? HubSpot Breeze outcome-based pricing is a pay-for-results billing model for two AI agents, effective April 14, 2026. The Breeze…
Forrester Names Amazon Ads, ServiceNow, and IBM Among 2026 B2B Award Winners
Direct answer — Who won Forrester’s 2026 B2B Summit awards? Forrester’s 2026 B2B awards span two programs. The Return On Integration (ROI) Honors went to Amazon Ads, Rockwell…
Google AI Mode Ads Now Appear in 25% of AI Search Results — Here’s What Changes for B2B
Google’s AI Mode has hit 75 million daily active users and over 100 million monthly actives, making it one of the fastest-adopted search interfaces in Google’s history. More…
73% of B2B Buyers Now Use AI Tools in Purchase Research — Most Marketers Aren’t Tracking It
A new multi-source analysis synthesizing six independent studies has found that 73% of B2B buyers now use AI tools like ChatGPT, Claude, and Perplexity during their purchase research…
ChatGPT Ads Are Live: The New B2B Discovery Channel You Can’t Ignore
For years, the question was whether AI chatbots would eventually carry ads. That question was answered on February 9, 2026, when OpenAI flipped the switch on advertising inside…