Perplexity Lost 40% of AI Referrals in 12 Months. The B2B Case Still Holds
Perplexity’s share of AI chatbot referrals fell from 12.07% in April 2025 to 7.07% in March 2026. Gemini passed it for the number-two spot. That is a 40%+…
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HubSpot AEO Lands Inside Marketing Hub: 25 Prompts/Day, No Claude Yet
Direct answer – What is HubSpot AEO and what did the Spring 2026 release ship? HubSpot AEO is a native Answer Engine Optimization tool that launched in public…
Google Merges Enhanced Conversions: What Changes for B2B Lead Gen
On April 10, 2026, Google updated its Ads support documentation to confirm a change B2B advertisers have been waiting on for years. Enhanced conversions for web and enhanced…
Salesforce Headless 360: What RevOps Teams Need to Know
On April 15, 2026, Salesforce used its TDX developer conference to announce Headless 360, which the company is calling the most ambitious architectural change in its 27-year history.…
G2 Answer Economy: AI Now Builds 54% of B2B Shortlists
Direct answer – What is the answer economy and what does it mean for B2B shortlists? The answer economy is G2’s term for buyers shifting from looking up…
AI Search Traffic Converts 5x Higher Than Google — Most B2B Teams Have No Strategy
Direct answer – What is the AI search conversion rate for B2B? AI search traffic converts at 14.2% for B2B, versus 2.8% for Google organic — a 5.1x…
McKinsey State of Marketing 2026: Only 6% of Teams Have Cracked AI — They’re 22% More Efficient
Direct answer – What did the McKinsey State of Marketing 2026 report find? The McKinsey State of Marketing Europe 2026 report surveyed 500 senior marketing leaders across France,…
HubSpot Brings TikTok Inside Its CRM — What B2B Marketers Should Know
HubSpot just made TikTok a native channel inside Marketing Hub. Not through a third-party connector. Not through a workaround. The full stack: ad management, organic publishing, pixel tracking,…
HubSpot Renames INBOUND Conference After Declaring Inbound Dead
HubSpot has renamed its annual INBOUND conference. The company that literally invented the term “inbound marketing” is now distancing itself from the brand it built over 15 years.…
Trustpilot Ranks 5th in ChatGPT Citations: What B2B Brands Must Do
Direct answer – Why is Trustpilot the 5th most-cited site by ChatGPT, and what does it mean for B2B? Trustpilot is now the fifth most-cited website on the…
Reddit Ads Hit 82% Higher ROAS: What B2B Marketers Should Know
Reddit just became the most undervalued advertising channel in the media mix, according to Fospha’s State of Retail Commerce 2026 report. When accounting for purchases that originate on…
Gartner Predicts 40% of Agentic AI Projects Will Be Canceled
Gartner predicts over 40% of agentic AI projects will be canceled by the end of 2027. But the number that should concern B2B marketers more: of the thousands…