Mahesh Sirvi
Your RevOps team spends 60% of its time on manual data entry, CRM hygiene, and reconciling reports across tools that refuse to talk to each other. Meanwhile, your pipeline forecast changes three times before Friday. AI agents and RevOps are converging to fix exactly this problem, and the companies adopting agentic AI right now are … Read more
Your sales team says they don’t get enough good leads. Marketing says they’re passing hundreds of leads every month. Both are right, and lead scoring best practices are what closes the gap. Without a scoring system that reflects how your buyers actually behave, your reps waste hours chasing contacts who aren’t ready to buy while … Read more
Your sales ops team is crushing it. Territory plans are tight, the CRM is clean, reps know their numbers. But pipeline keeps leaking between marketing and sales. Customer success is flying blind on expansion revenue. And nobody can agree on what a “qualified lead” actually means. Sound familiar? That’s the ceiling of sales ops, and … Read more
Search for account based marketing benchmarks and you’ll get confident numbers within seconds. ABM lifts win rates 86% of the time. It raises average contract value by 171%. It returns 200%+ ROI, or 137%, depending on which page you land on. Every one of those figures is published. Most of them are repeated without a … Read more
What Are B2B Marketing Campaign Strategies? B2B marketing campaign strategies are structured plans that businesses use to reach, engage, and convert other businesses into customers. They combine specific channels, messaging, and tactics around a unified goal, whether that’s generating qualified leads, accelerating pipeline, or expanding into new markets. A campaign strategy coordinates multiple touchpoints across … Read more
Revenue operations isn’t a department. It’s an operating model. And the companies applying revops best practices are pulling ahead fast. According to Qwilr’s 2026 research, companies with a RevOps function report 36% higher revenue growth and up to 28% more profitability than those without one. Gartner expects 75% of high-growth B2B companies to operate with … Read more
You’ve read about B2B marketing strategies. You’ve bookmarked guides on demand gen, ABM, and content marketing. But when it’s time to actually plan a campaign, you’re staring at a blank spreadsheet with no structure to connect any of it. That’s what a b2b marketing framework solves. Not more tactics. A system that ties your audience, … Read more