IVRIS subject guide
SEO, paid media, content, email and social guidance for B2B teams that need clearer channel decisions and stronger journeys.
IVRIS insight library
Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.
LinkedIn launched the LinkedIn Ads Agency Certification globally on May 6, the first time the professional network has issued an organization-level credential for the agencies that run advertising…
Google rolled out five updates to AI Mode and AI Overviews on May 6, announced by Hema Budaraju, VP of Product Management for Search. The most prominent of…
5W Public Relations released its first AI Platform Citation Source Index on May 1, 2026. The index synthesizes 680 million individual citations across ChatGPT, Claude, Perplexity, Gemini, and…
LinkedIn now claims 39% of B2B ad budgets and produces 113% return on ad spend, according to 2025 platform benchmark data. But the median click costs $3.94 and…
LinkedIn began rolling out Off-Platform Event Ads globally last week, with worldwide availability completing by May 6, 2026. Search Engine Land’s coverage and LinkedIn’s own help doc both…
A 55-day proxy-log study from Alli AI, covering 24,411,048 requests across 78,000+ pages on 69 customer websites, found that OpenAI’s ChatGPT-User crawler made 3.6x more requests than Googlebot…
Learn how to optimize content for Google AI Overviews using the 4-pillar framework: structure, citability, topical authority, schema.
Microsoft launched AI Max ad controls and agentic-web brand-visibility features in Copilot, putting all three major AI surfaces (Google, OpenAI, Microsoft) on the same monetization track.