Daily updates on marketing technology, automation, SaaS, and B2B strategy
Direct answer — Who won Forrester’s 2026 B2B Summit awards? Forrester’s 2026 B2B awards span two programs. The Return On Integration (ROI) Honors went to...
Read more →Google’s AI Mode has hit 75 million daily active users and over 100 million monthly actives, making it one of the fastest-adopted search interfaces in...
Read more →A new multi-source analysis synthesizing six independent studies has found that 73% of B2B buyers now use AI tools like ChatGPT, Claude, and Perplexity during...
Read more →For years, the question was whether AI chatbots would eventually carry ads. That question was answered on February 9, 2026, when OpenAI flipped the switch...
Read more →Direct answer — What is the Salesforce Partner Program? The Salesforce Partner Program certifies the consultancies that implement Salesforce. In March 2026 Salesforce overhauled it,...
Read more →Google just turned AI Mode into an ad platform — and B2B marketers running paid search need to pay attention right now. In April 2026,...
Read more →Seventy percent of retail, e-commerce, and CPG marketers say optimizing ad spend is their top priority. Only 17% use AI to actually do it. That’s...
Read more →LinkedIn just told B2B marketers that most of their ad spend is useless. At their second-ever NewFront event on March 24, the platform launched a...
Read more →Direct answer – What is Zeta Global’s Athena AI agent? Athena by Zeta is an AI marketing agent that turns enterprise marketing data into predictive,...
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