Daily updates on marketing technology, automation, SaaS, and B2B strategy
For years, the question was whether AI chatbots would eventually carry ads. That question was answered on February 9, 2026, when OpenAI flipped the switch...
Read more →Direct answer — What is the Salesforce Partner Program? The Salesforce Partner Program certifies the consultancies that implement Salesforce. In March 2026 Salesforce overhauled it,...
Read more →Google just turned AI Mode into an ad platform — and B2B marketers running paid search need to pay attention right now. In April 2026,...
Read more →Seventy percent of retail, e-commerce, and CPG marketers say optimizing ad spend is their top priority. Only 17% use AI to actually do it. That’s...
Read more →LinkedIn just told B2B marketers that most of their ad spend is useless. At their second-ever NewFront event on March 24, the platform launched a...
Read more →Direct answer – What is Zeta Global’s Athena AI agent? Athena by Zeta is an AI marketing agent that turns enterprise marketing data into predictive,...
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