IVRIS subject guide

AI & Automation · Page 4

AI systems, workflow automation, agents, governance and implementation choices for teams trying to create dependable operational value.

Use casesWorkflow designReliabilityGovernance

IVRIS insight library

More from AI & Automation · Page 4

Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.

AnalysisAlok Chakraborty

B2B Marketing Automation: Fix Targeting Before Tools

Most B2B marketing automation projects don’t fail because the software is bad. They fail because the team automated a targeting problem. Point a fast, tireless system at a…

Newsomkar Sandbhor

Pipefy Process-as-Tool Gives AI Governed Authority

Pipefy has launched Process-as-Tool, an architecture that lets AI assistants initiate, execute, and complete governed business processes from a conversation. Pipefy’s June 11 announcement says assistants including Claude,…

Newsomkar Sandbhor

68% Distrust AI Shopping Agents, Horizon Finds

Horizon Media released an agentic commerce study on June 3 that identifies a trust problem behind AI-assisted shopping. Sixty-eight percent of respondents distrust an AI agent when a…

Newsomkar Sandbhor

Cresta Turns Customer Conversations Into AI Personas

Cresta launched Synthetic Customers on May 28, a capability that turns a company’s real customer conversations into AI-generated personas for testing, training, and decision support. In the company…

Newsomkar Sandbhor

47% of B2B Companies Cut Marketing Roles for AI

Wynter’s May 2026 research on how B2B marketing teams actually use AI found that 47% of mid-market and enterprise SaaS companies eliminated, reduced, or stopped backfilling marketing roles…

AnalysisAlok Chakraborty

Best AI Marketing Tools for B2B Teams: 12 Picks (2026)

Most “best AI marketing tools” lists are built for a marketing team that does not exist. They mix consumer social schedulers, hobby image generators, and enterprise revenue platforms…