B2B Marketing Automation: Fix Targeting Before Tools
Most B2B marketing automation projects don’t fail because the software is bad. They fail because the team automated a targeting problem. Point a fast, tireless system at a…
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AI & Automation · Page 4
AI systems, workflow automation, agents, governance and implementation choices for teams trying to create dependable operational value.
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Pipefy Process-as-Tool Gives AI Governed Authority
Pipefy has launched Process-as-Tool, an architecture that lets AI assistants initiate, execute, and complete governed business processes from a conversation. Pipefy’s June 11 announcement says assistants including Claude,…
68% Distrust AI Shopping Agents, Horizon Finds
Horizon Media released an agentic commerce study on June 3 that identifies a trust problem behind AI-assisted shopping. Sixty-eight percent of respondents distrust an AI agent when a…
Cresta Turns Customer Conversations Into AI Personas
Cresta launched Synthetic Customers on May 28, a capability that turns a company’s real customer conversations into AI-generated personas for testing, training, and decision support. In the company…
47% of B2B Companies Cut Marketing Roles for AI
Wynter’s May 2026 research on how B2B marketing teams actually use AI found that 47% of mid-market and enterprise SaaS companies eliminated, reduced, or stopped backfilling marketing roles…
Best AI Marketing Tools for B2B Teams: 12 Picks (2026)
Most “best AI marketing tools” lists are built for a marketing team that does not exist. They mix consumer social schedulers, hobby image generators, and enterprise revenue platforms…
Google I/O 2026: Information Agents Hit B2B Vendor Search
Google launched a new generation of Search agents at I/O 2026 on May 19, headlined by “information agents” that run in the background 24/7, scan the open web…
Adobe Acrobat Productivity Agent: PDFs Become AI Workspaces
Adobe shipped its productivity agent on May 6, building Acrobat’s two decades of document intelligence into a single agentic interface that turns PDFs into shareable AI workspaces. The…