SEO, PPC, email marketing, social media, and channel execution tactics for B2B marketers.
OpenAI opened ChatGPT Ads Manager to all U.S. businesses on May 5, ending the 600-advertiser pilot and adding the two missing pieces our earlier reporting flagged: a Conversions API and pixel-based tracking. The platform also expanded the ad pilot into five new countries (United Kingdom, Mexico, Japan, Brazil, South Korea) and named the agency partner … Read more
LinkedIn launched the LinkedIn Ads Agency Certification globally on May 6, the first time the professional network has issued an organization-level credential for the agencies that run advertising programs on the platform. Announced by Raheem Abid, Global Agency Marketing at LinkedIn, the program evaluates the agency as the unit of measurement rather than individual employees, … Read more
Google rolled out five updates to AI Mode and AI Overviews on May 6, announced by Hema Budaraju, VP of Product Management for Search. The most prominent of the five is “Further Exploration,” a new section that appears at the end of many AI responses with curated links to in-depth articles, case studies, and reports … Read more
5W Public Relations released its first AI Platform Citation Source Index on May 1, 2026. The index synthesizes 680 million individual citations across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, drawn from six of the largest cross-engine citation studies published between August 2024 and April 2026. It is the first consolidated map of which … Read more
LinkedIn now claims 39% of B2B ad budgets and produces 113% return on ad spend, according to 2025 platform benchmark data. But the median click costs $3.94 and the median CTR is 0.52%, which means a lot of B2B teams are spending real money on LinkedIn without knowing whether their ads look anything like the … Read more
LinkedIn began rolling out Off-Platform Event Ads globally last week, with worldwide availability completing by May 6, 2026. Search Engine Land’s coverage and LinkedIn’s own help doc both confirm the date. The format lets B2B advertisers run Sponsored Content event promotions that send a click directly to the marketer’s own registration platform, instead of forcing … Read more
A 55-day proxy-log study from Alli AI, covering 24,411,048 requests across 78,000+ pages on 69 customer websites, found that OpenAI’s ChatGPT-User crawler made 3.6x more requests than Googlebot between January and March 2026. Search Engine Journal published the dataset on April 7. The headline number reframes how B2B teams should think about crawl budget for … Read more
Learn how to optimize content for Google AI Overviews using the 4-pillar framework: structure, citability, topical authority, schema.
Microsoft launched AI Max ad controls and agentic-web brand-visibility features in Copilot, putting all three major AI surfaces (Google, OpenAI, Microsoft) on the same monetization track.
OpenAI shifted ChatGPT advertising from CPM to cost-per-click this month, with bids between $3 and $5. The minimum spend dropped from $250,000 to $50,000. A self-serve ads manager opened to global advertisers on April 15, expanding from the US-only pilot into Canada, Australia, and New Zealand within 48 hours. The Information broke the CPC shift, … Read more
On April 10, 2026, Google updated its Ads support documentation to confirm a change B2B advertisers have been waiting on for years. Enhanced conversions for web and enhanced conversions for leads, which have operated as separate features since 2022, are being merged into a single on/off toggle. The rollout happens in two phases. For the … Read more
Direct answer – What is the answer economy and what does it mean for B2B shortlists? The answer economy is G2’s term for buyers shifting from looking up references in search engines to getting synthesized answers from AI chatbots. In G2’s April 15, 2026 report of 1,076 B2B buyers, 51 percent now start software research … Read more
