How to Get Backlinks Without a Google Penalty (2026)
Backlinks still decide who wins competitive search results, yet the wrong ones can sink a site overnight. That tension sits behind how to get backlinks without Google penalty…
IVRIS subject guide
Digital Marketing · Page 3
SEO, paid media, content, email and social guidance for B2B teams that need clearer channel decisions and stronger journeys.
Search visibilityPaid acquisitionLifecycleConversion
IVRIS insight library
More from Digital Marketing · Page 3
Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.
Read the article
IAB: 95% of Publishers Feel AI’s Impact, 80% Stay Positive
Direct answer – what did the IAB AI Discovery Shift find? IAB found that 95% of publishers feel a moderate or significant effect from LLM-driven content discovery, and…
AI visibility now has an operating model
The work that changes how AI engines describe a brand: triage the scorecard, run two citation clocks, and skip the founder-authority fix that backfires.
IAB: One-Third of Video Ad Assets Now Use GenAI
Direct answer – how much video ad creative uses GenAI in 2026? IAB says one-third of digital video ad assets will use generative AI in 2026, up from…
Best Ecommerce Platform for SEO: 7 Compared (2026)
The best ecommerce platform for SEO is the one that hands you the most control over the parts of a store search engines actually judge: your URLs, your…
Technical SEO for Ecommerce: Why Google Skips Your Catalog
A store with 8,000 products almost never has 8,000 URLs. Add color, size, and price filters, three sort orders, and a session parameter, and that same catalog can…
Ecommerce Product Page SEO: Why Most Pages Never Rank
Open the same industrial sensor on ten distributor sites and you will often read the identical paragraph ten times, because each store pasted in the manufacturer’s stock description.…
Ecommerce Category Page SEO: 9 Fixes That Rank (2026)
A product page can rank for one product. A category page can rank for the whole head term that sits above it, which is why ecommerce category page…