IVRIS subject guide
SEO, paid media, content, email and social guidance for B2B teams that need clearer channel decisions and stronger journeys.
IVRIS insight library
Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.
New York’s AI advertising disclosure law took effect on June 9, 2026. Advertisements that use AI-generated “synthetic performers” must conspicuously disclose that use when the producer or creator…
Among Americans who use AI daily, 37% now start an information search with an AI assistant, compared with 32% who begin with a traditional search engine, according to…
Most B2B copywriting fails for one reason: it’s written for a single reader who doesn’t exist. The person who lands on your page rarely signs the contract alone.…
GNW Consulting and Demand Metric released their State of GEO in B2B Marketing study on June 3. The survey of 400 B2B marketing leaders found that 78% already…
Comscore released its first AI Intelligence Report for 2026 on June 2, and the headline number is hard to ignore: Claude recorded 1,858% growth in desktop conversations between…
5W released The Accounting & Finance Software AI Visibility Index 2026 on June 1, ranking finance software vendors by AI search citation share across ChatGPT, Claude, Perplexity, Gemini,…
Updated Q2 2026. LinkedIn is the most expensive feed in B2B advertising and the easiest one to waste money in. Clicks run $5 to $12 and a single…
Seventy-two percent of B2B tech marketers have seen AI engines describe their company, category, or value proposition in ways that are inaccurate, outdated, or incomplete. The figure comes…
