SEO, PPC, email marketing, social media, and channel execution tactics for B2B marketers.
Google just turned AI Mode into an ad platform — and B2B marketers running paid search need to pay attention right now. In April 2026, Google expanded two new sponsored ad formats inside AI Mode, the conversational search experience that sits alongside traditional Google results. Shopping ads now surface below organic product recommendations, and travel … Read more
LinkedIn just told B2B marketers that most of their ad spend is useless. At their second-ever NewFront event on March 24, the platform launched a campaign called “Cut the Bullspend” alongside a set of new ad capabilities designed to prove that LinkedIn can deliver business outcomes, not just impressions. For B2B marketers who’ve been under … Read more
How did your last three customers describe their problem before they found you? Not in marketing language. In their actual words, from the first sales call, before your team cleaned up the terminology. That language is where the best B2B keywords hide. And most B2B companies never think to look there. Standard b2b keyword research … Read more
Fifty-three percent of all B2B website traffic comes from organic search. That stat from BrightEdge has been floating around for years, and it’s still roughly accurate. But here’s what most B2B companies get wrong: they treat SEO as a traffic play when it should be a pipeline play. They publish blog posts, track keyword rankings, … Read more
