How to Sell to B2B Buying Committees (6-10 Buyers)
A B2B purchase used to have a buyer. Now it has a committee. On a complex deal, six to ten people have to agree before anything gets signed,…
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Sales & Revenue · Page 4
Lead generation, qualification, RevOps, sales handoffs and pipeline systems for B2B teams trying to protect commercial momentum.
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More from Sales & Revenue · Page 4
Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.
B2B Buying Committee: The 6-13 People Who Decide
For most of B2B’s history, a sale had a buyer, one person you had to convince. That person is gone. Today a purchase of any real size runs…
Speed to Lead: The B2B Guide to Faster Lead Response
Ask three B2B teams for their speed to lead and you will get three numbers that cannot be compared, because each one is timing a different thing. One…
B2B Data Enrichment: How It Works, Sources & Uses
Updated Q3 2026. This guide reflects current B2B enrichment workflows, CRM controls, and data-governance practices. Your CRM can look full and still be nearly useless. A contact record…
Firmographic and Technographic Data: Fields, Sources & Uses
Most B2B teams can buy a list of 10,000 companies by lunch. The hard part is knowing which 200 are worth a rep’s time this quarter. That is…
What Is B2B Intent Data? Signals, Types & How to Use It
At any given moment, only about 5% of the companies in your market are actively looking to buy. The other 95% are not, no matter how sharp your…
Gong Adds Microsoft Marketplace and MCP
Gong announced on July 1 that its Revenue AI OS is now available in Microsoft Marketplace, with Model Context Protocol support live for Microsoft 365 Copilot workflows. The…
Enterprise Sales Funnel: The 6-Stage, 13-Buyer Map (2026)
Most enterprise deals don’t die at the closing table. They die in week 14, when a security questionnaire lands in an inbox nobody owns, or when a procurement…