OpenAI B2B Signals: Frontier Firms Use 3.5x More AI
Direct answer – What did OpenAI’s B2B Signals report find about frontier firms? OpenAI’s B2B Signals report is a recurring research initiative built on aggregated, privacy-preserving usage data…
Signal lens
B2B Tech News · Page 12
Timely updates across AI, MarTech, SaaS, digital platforms and the developments shaping marketing and revenue decisions.
News desk
More updates · Page 12
A chronological feed of verified developments and the operating questions behind them.
LinkedIn Launches Agency Cert as Ads Hit 121% ROAS
LinkedIn launched the LinkedIn Ads Agency Certification globally on May 6, the first time the professional network has issued an organization-level credential for the agencies that run advertising…
Deel Acquires Sastrify: SaaS Procurement Joins HR Stack
Deel acquired Sastrify on May 5, folding the Cologne-based SaaS procurement platform into Deel IT and extending the workforce-management platform’s reach from hardware provisioning into software licensing, renewal…
Martech Hits 15,505: First Sub-1% Growth in 15 Years
Scott Brinker and Frans Riemersma published the 2026 Marketing Technology Landscape Supergraphic and the State of Martech 2026 report on May 5, debuted at MartechDay. The headline number…
Google Adds AI Overview Links After 58% Publisher CTR Drop
Google rolled out five updates to AI Mode and AI Overviews on May 6, announced by Hema Budaraju, VP of Product Management for Search. The most prominent of…
CMOs Now Spend 15.3% on AI. Only 30% Can Scale It.
Gartner released its 2026 CMO Spend Survey on May 11 at the Gartner Marketing Symposium/Xpo in London, with the central finding that marketing leaders are allocating 15.3% of…
HubSpot Prospecting Agent: $1 Per Acted-On B2B Lead
HubSpot’s Spring 2026 Spotlight on April 14 rebuilt the Prospecting Agent end to end. The agent now sources contacts from customer-purchased Apollo, ZoomInfo, or Surfe seats, drafts outreach…
Adobe AJO B2B Prime: Marketo Skips the RT-CDP Wall
At Adobe Summit 2026 on April 20, Adobe announced AJO B2B Edition Prime, a Marketo-powered entry tier of Adobe Journey Optimizer B2B that drops the Real-Time CDP B2B…
AI Citations and Google’s Top 10 Now Overlap Below 20%
5W Public Relations released its first AI Platform Citation Source Index on May 1, 2026. The index synthesizes 680 million individual citations across ChatGPT, Claude, Perplexity, Gemini, and…
Salesforce Agentforce Operations: 70% Faster B2B Cycles
On April 29, 2026, Salesforce launched Agentforce Operations, a new SKU that extends the Agentforce platform from front-office workflows into back-office processes like inventory reconciliation, vendor onboarding, compliance…
LinkedIn Kills the Event Page Detour: Off-Platform Ads May 6
LinkedIn began rolling out Off-Platform Event Ads globally last week, with worldwide availability completing by May 6, 2026. Search Engine Land’s coverage and LinkedIn’s own help doc both…
ChatGPT Now Crawls B2B Sites 3.6x More Than Googlebot
A 55-day proxy-log study from Alli AI, covering 24,411,048 requests across 78,000+ pages on 69 customer websites, found that OpenAI’s ChatGPT-User crawler made 3.6x more requests than Googlebot…