Multiply 10 Minute ABM Compresses Ad Setup
Direct answer – what is Multiply 10 Minute ABM? Multiply 10 Minute ABM is a new account-based advertising offering from Multiply that uses AI to turn target-account lists,…
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B2B Tech News · Page 5
Timely updates across AI, MarTech, SaaS, digital platforms and the developments shaping marketing and revenue decisions.
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A chronological feed of verified developments and the operating questions behind them.
Ansira AI Search Guide Targets Channel Marketers
Direct answer – what did Ansira launch for channel marketers? Ansira launched The Channel Marketer’s Guide to AI Search, a resource hub and checklist for brands that sell…
Zappi Amplify AI Claims 84% Human-Survey Match
Direct answer – what is Zappi Amplify AI? Zappi Amplify AI is a predictive ad-testing tool for high-volume social video and YouTube creative. Zappi says it uses machine…
SAS 360 Marketing AI Puts Models in Marketers’ Hands
Direct answer – what is SAS 360 Marketing AI? SAS 360 Marketing AI is a new SAS product, announced on July 8, 2026, that lets marketing teams build,…
Cashew: 65% of Marketers Have Differentiation Anxiety
Direct answer – what is differentiation anxiety? Differentiation anxiety is Cashew Research’s term for the pressure marketers feel to create content that sounds fresh, original, and distinct when…
Profound Ads Studio Adds AI Search Ad Metrics
Profound announced Ads Studio on July 7, 2026, adding paid campaign measurement and ad generation to its AI Search marketing platform. The launch introduces two AI-search ad metrics:…
TikTok Agentic Hub Turns Ad Work Into AI Skills
TikTok’s Business App Center now lists Agentic Hub AI Skills, turning TikTok ad tasks into installable workflows that advertisers, agencies, and developers can connect to AI agents. The…
Madison Logic: 48% of Marketers Are Still Guessing
Madison Logic released a Harris Poll survey on July 6, 2026, finding that 48% of U.S. marketing decision-makers still feel they are guessing which activities drive purchasing decisions.…
Klaviyo AI Agents Enter Public Beta
Klaviyo announced on June 30 that Composer, its AI marketing agent, is moving to public beta alongside major updates to Customer Agent. The pitch is not one more…
Gong Adds Microsoft Marketplace and MCP
Gong announced on July 1 that its Revenue AI OS is now available in Microsoft Marketplace, with Model Context Protocol support live for Microsoft 365 Copilot workflows. The…
Cloudflare Sets Sept. 15 AI Crawler Deadline
Cloudflare said on July 1 that, starting September 15, 2026, it will set new default rules for AI crawler traffic: Search stays allowed by default, while Training and…
Zeta: 70% of AI Shoppers Still Buy on Brand Sites
Zeta Global released new agentic commerce research on June 30, 2026, finding that 70% of AI shoppers still prefer to complete purchases on a brand’s own website rather…