Alok ChakrabortyDirect answer – What is Zeta Global’s Athena AI agent? Athena by Zeta is an AI marketing agent that turns enterprise marketing data into predictive, decision-ready answers. It reached general availability on March 24, 2026 for all Zeta Marketing Platform customers at no extra cost. Built on advanced OpenAI models and Zeta’s data cloud, it … Read more
Most B2B companies treat their go-to-market strategy like a launch checklist: write some messaging, pick a few channels, hand it to sales, and hope for the best. Then six months later, pipeline is thin, CAC is climbing, and nobody can explain why a solid product isn’t gaining traction. The issue isn’t the product. It’s the … Read more
What Is a B2B Pricing Strategy? A B2B pricing strategy is a method businesses use to set prices for products or services sold to other businesses. It accounts for factors like production costs, customer value, competitive positioning, and the complexity of multi-stakeholder buying decisions that define B2B sales. The right pricing strategy directly affects profit … Read more
B2B ecommerce is a $19 trillion market, and it’s on track to hit $36 trillion by 2028. But here’s what the market size numbers don’t tell you: most B2B companies are still getting the b2b ecommerce best practices wrong. According to Zoovu’s 2024 report, 65% of B2B decision-makers say ecommerce is “broken” in their organizations. … Read more
You’re tracking MQLs, website traffic, and maybe CAC. But when your CEO asks whether marketing is actually driving revenue growth, you scramble to connect the dots. Most B2B SaaS marketing teams measure activity instead of impact, and the gap between “we’re busy” and “we’re profitable” shows up in every board meeting. The fix isn’t tracking … Read more
You need to automate workflows across your B2B stack, and you’ve narrowed it down to three platforms: n8n, Make, and Zapier. All three connect apps, trigger actions, and save your team hours of manual work. But they’re built for very different users, and picking the wrong one means paying too much for simplicity you don’t … Read more
Your RevOps team spends 60% of its time on manual data entry, CRM hygiene, and reconciling reports across tools that refuse to talk to each other. Meanwhile, your pipeline forecast changes three times before Friday. AI agents and RevOps are converging to fix exactly this problem, and the companies adopting agentic AI right now are … Read more
Your CRM decision will shape how your revenue team operates for the next three to five years. Get it right, and you’ll have clean data, aligned teams, and a system that grows with you. Get it wrong, and you’ll spend 18 months migrating to the platform you should have picked in the first place. The … Read more
Your sales team says they don’t get enough good leads. Marketing says they’re passing hundreds of leads every month. Both are right, and lead scoring best practices are what closes the gap. Without a scoring system that reflects how your buyers actually behave, your reps waste hours chasing contacts who aren’t ready to buy while … Read more
Your sales ops team is crushing it. Territory plans are tight, the CRM is clean, reps know their numbers. But pipeline keeps leaking between marketing and sales. Customer success is flying blind on expansion revenue. And nobody can agree on what a “qualified lead” actually means. Sound familiar? That’s the ceiling of sales ops, and … Read more
Search for account based marketing benchmarks and you’ll get confident numbers within seconds. ABM lifts win rates 86% of the time. It raises average contract value by 171%. It returns 200%+ ROI, or 137%, depending on which page you land on. Every one of those figures is published. Most of them are repeated without a … Read more
What Are B2B Marketing Campaign Strategies? B2B marketing campaign strategies are structured plans that businesses use to reach, engage, and convert other businesses into customers. They combine specific channels, messaging, and tactics around a unified goal, whether that’s generating qualified leads, accelerating pipeline, or expanding into new markets. A campaign strategy coordinates multiple touchpoints across … Read more