Alok Chakraborty
Hiring a link building agency is one of the few SEO decisions a B2B SaaS team can get right or wrong inside a single quarter. The right link building agency adds 15 to 30 relevant referring domains in 90 days and moves real money pages up the results. The wrong one burns your budget on … Read more
Most lists of the best technical SEO tools mix three different product categories into one ranking and call it a day. A keyword tracker, an all-in-one marketing suite, and a desktop crawler do not solve the same problem, and treating them as interchangeable is how teams end up paying enterprise prices for a job a … Read more
Sarah runs RevOps at a 200-person HealthTech vendor. Her 2022 scoring model awarded +30 points for “visited /patient-portal-features 3x in the last week.” Her general counsel walked her through the HHS Office for Civil Rights Online Tracking Technologies Bulletin: the marketing page itself stayed trackable, but her analytics script had been pulling pixel-level data from … Read more
Most “best B2B SEO agency” lists are useless. They rank agencies by who paid for placement, who answered the surveyor’s email, or who happens to share a city with the editor. The lists almost never tell you the one thing that matters: which agency actually fits your stage, your funnel, and your budget. A B2B … Read more
Google’s AI Overview for “best B2B lead generation companies” sorts the answer into three buckets: done-for-you agencies that run cold outbound for you, done-with-you data platforms that hand you contact lists, and AI SDR services that automate the prospecting motion entirely. That bucketing is useful, but it skips the real decision every founder and revenue … Read more
Marcus runs RevOps at a 240-person product-led B2B SaaS. His 2024 scoring model rewarded a free-trial signup that logged in four times in three days with +120 points, routed her to an SDR, and watched the deal die in week two. She had been a competitor researcher all along. Same week, an outbound contact at … Read more
Did you know? 46.77% of the search queries that land on your site are anonymized before they reach Google Search Console. That number comes from Ahrefs’ April 2025 analysis of 22 billion clicks across 887,534 GSC properties, published by Patrick Stox in February 2026. The same restriction is why Google Analytics shows “(not provided)” instead … Read more
A common B2B SaaS pattern in 2026: HubSpot hidden fields are missing UTM data even though the campaign URL had them. The team typed UTM parameters carefully into LinkedIn Ads, into the email tool, into the press release. Sales opens the new contact record. Original Source: Direct Traffic. Lead Source: empty. The campaign data did … Read more
You QA UTM links before launch because the campaign URL passes through five systems between brief and click: a launch spreadsheet, the ad platform UI, sometimes a shortener, sometimes a redirect, and the final destination page that fires the click into GA4. Any seam can strip, mangle, or fail to propagate the query parameters. The … Read more
Knowing how to calculate SaaS CAC is the difference between unit economics that survive a finance review and unit economics that quietly fail one. The math looks fine, the dashboard shows a clean number, and the LTV:CAC ratio you present to the board lands somewhere flattering. Then a thorough audit reveals that 30 to 40 … Read more
The honest case for outsourced lead generation in 2026 starts with a number most founders never run: a fully loaded in-house SDR costs $98,000 to $173,000 a year, a mid-tier agency retainer runs $36,000 to $120,000, and an in-house AI stack (Apollo + Clay + Smartlead) lands closer to $5,000 to $7,000. Three radically different … Read more
Live ARR is the SaaS metric most boards report and most decks confuse. The “live” qualifier matters because Annual Recurring Revenue actually has four common variants (live or recognized, booked, contracted or CARR, and pipeline), and each one produces a different number from the same customer base. Get the wrong one in your investor deck … Read more