Chaitanya Godse
Search “demand gen vs performance max” and most results quietly assume you already know one thing: both are Google Ads campaign types. If you arrived thinking “demand gen” means your whole demand generation program, that is the first knot to untie. This guide is about the campaign types. Demand Gen (the campaign formerly known as … Read more
Last updated: Q2 2026. When Ahrefs crawled more than a million domains for its Site Audit study, it found slow pages on 72.3% of them and a 3XX redirect issue on 95.2%. Technical problems are not rare edge cases. They sit on almost every site, quietly capping how much of your content Google can crawl, … Read more
The fastest way to lose the ability to email your own customers is to run a cold outreach campaign from your main company domain. One flagged sequence, a few hundred spam complaints, and the domain that carries your invoices, password resets, and renewal notices starts dropping into junk folders. That risk is what the choice … Read more
Ask ten B2B marketers what the average CTR for LinkedIn ads should be and you’ll get ten answers, most of them quietly wrong. Some quote a single platform-wide number. Some compare their feed ads to Google Search and panic. A few chase a high click rate that never turns into a single booked meeting. The … Read more
A cold email follow up should earn another moment of attention, not repeat the first message with “just checking in.” The strongest follow-ups add one new reason to reply: clearer relevance, useful proof, a different angle, or a polite close. This guide gives you a four-email B2B sequence, seven follow-up templates, and the stop rules … Read more
Most B2B copywriting fails for one reason: it’s written for a single reader who doesn’t exist. The person who lands on your page rarely signs the contract alone. Behind them sits a buying group of six to ten people, and your words have to win over every one of them before a deal moves an … Read more
The most expensive question in B2B marketing is which touch actually created the deal. A buyer reads a peer’s LinkedIn post, hears your name on a podcast, asks an AI assistant for options, downloads a report, sits in a webinar, then forwards a pricing page to four colleagues. A form gets filled, and last-click attribution … Read more
Updated Q2 2026. All vendor pricing verified this quarter. The best CRM for agencies is not the platform with the longest feature list. It is the one that fits how a service business actually makes money: many clients running at once, work sold as retainers and projects instead of one-time deals, and margin that lives … Read more
Most teams do not go looking for a HubSpot alternative because the product is bad. They go looking because the invoice grew faster than the team did. A tool that cost $20 a seat at signup turns into a four or five figure monthly commitment once marketing contacts climb past the included tier, the workflow … Read more
Updated Q2 2026. LinkedIn is the most expensive feed in B2B advertising and the easiest one to waste money in. Clicks run $5 to $12 and a single lead can cost anywhere from $50 to $175 (as of Q2 2026), so the gap between a campaign that is tuned and one that is guessing shows … Read more
Updated Q2 2026. You usually meet email deliverability tools on your worst week. The cold sequence that pulled 9% replies in March is suddenly landing in spam, your open tracking has gone quiet, and nobody on the team can say whether the problem is the domain, the copy, or the DNS. The 12 best email … Read more
Last updated: Q2 2026. Most “best PPC reporting tools” lists quietly mix four different products and pretend they are interchangeable. A dashboard that builds client reports, a platform that automates bids, a pipe that moves ad data into a warehouse, and an AI tool that rewrites your creative are four separate jobs. Buy the wrong … Read more