Mahesh SirviGoogle’s AI Mode has hit 75 million daily active users and over 100 million monthly actives, making it one of the fastest-adopted search interfaces in Google’s history. More importantly for B2B advertisers: sponsored results now appear in approximately 25.5% of AI-generated search results — up from roughly 3% in January 2025, a 394% year-over-year increase. … Read more
A new multi-source analysis synthesizing six independent studies has found that 73% of B2B buyers now use AI tools like ChatGPT, Claude, and Perplexity during their purchase research process. The finding, published by Loganix on April 3, signals a fundamental shift in how business buyers discover and evaluate vendors — and most marketing teams aren’t … Read more
Your team just spent 11 hours this week copying data between systems, chasing approvals over email, and re-entering the same invoice three different times. Nobody planned it that way, but that’s how manual processes compound. And it’s exactly why business process automation services have become a priority for B2B operations teams. According to McKinsey research, … Read more
You’re running a small construction company. Leads come in from referrals, Google Ads, and yard signs. You track them on a whiteboard, a spreadsheet, and whatever your project manager happens to remember. Bids get sent late. Follow-ups get missed. A $40,000 kitchen remodel goes to the competitor who called back first. This is the reality … Read more
Most B2B marketers treat link building like a side project. They publish content, cross their fingers, and wait for backlinks to appear. That approach explains why more than 66% of web pages have zero backlinks, according to Ahrefs’ study of over one billion pages. Here’s what we’ve learned after building backlink profiles for B2B sites … Read more
Account-Based Marketing (ABM) sounds great in every conference deck: “Focus on fewer accounts, close bigger deals.” Then you actually try to run a campaign and realize nobody told you what to do after you pick your target accounts. You’ve got a list of 50 companies. Now what? That’s where most ABM programs die. Not from … Read more
For years, the question was whether AI chatbots would eventually carry ads. That question was answered on February 9, 2026, when OpenAI flipped the switch on advertising inside ChatGPT. Two months in, the early data tells a story B2B marketers can’t ignore. OpenAI confirmed that sponsored placements now appear at the bottom of ChatGPT responses … Read more
Direct answer — What is the Salesforce Partner Program? The Salesforce Partner Program certifies the consultancies that implement Salesforce. In March 2026 Salesforce overhauled it, collapsing the old four-tier consulting structure (Base, Ridge, Crest, Summit) into two tiers, Summit and Select, and cutting roughly 170 badges to 28 core competencies. Recognition now depends on project … Read more
Google just turned AI Mode into an ad platform — and B2B marketers running paid search need to pay attention right now. In April 2026, Google expanded two new sponsored ad formats inside AI Mode, the conversational search experience that sits alongside traditional Google results. Shopping ads now surface below organic product recommendations, and travel … Read more
Seventy percent of retail, e-commerce, and CPG marketers say optimizing ad spend is their top priority. Only 17% use AI to actually do it. That’s the central finding from the latest Supermetrics Marketing Data Report, released on March 24, and it exposes a gap that most marketing teams haven’t figured out how to close. The … Read more
LinkedIn just told B2B marketers that most of their ad spend is useless. At their second-ever NewFront event on March 24, the platform launched a campaign called “Cut the Bullspend” alongside a set of new ad capabilities designed to prove that LinkedIn can deliver business outcomes, not just impressions. For B2B marketers who’ve been under … Read more
Direct answer – What is Zeta Global’s Athena AI agent? Athena by Zeta is an AI marketing agent that turns enterprise marketing data into predictive, decision-ready answers. It reached general availability on March 24, 2026 for all Zeta Marketing Platform customers at no extra cost. Built on advanced OpenAI models and Zeta’s data cloud, it … Read more
