How to Choose a B2B Ecommerce Platform: 8-Criteria Framework
The global B2B ecommerce market hit $32.11 trillion in 2025 and is projected to reach $36 trillion in 2026 at a 14.5% CAGR. Behind that number is a…
Knowledge library
B2B Marketing Blog · Page 10
Practical guides, checked benchmarks and operator analysis across SEO, RevOps, MarTech, AI, SaaS and growth.
IVRIS insight library
More Blog guidance · Page 10
Fresh guidance and analysis, ordered by publication date and grounded in the work behind growth.
Read the article
B2B Marketing Metrics: 15 KPIs to Track in 2026
Most B2B marketing teams track 30+ metrics and report on 8. The other 22 are noise. They live on a dashboard nobody opens, in a deck nobody reads,…
LinkedIn Ad Examples: 18 B2B Ads by Format That Convert
LinkedIn now claims 39% of B2B ad budgets and produces 113% return on ad spend, according to 2025 platform benchmark data. But the median click costs $3.94 and…
B2B Ecommerce Examples: 12 Brands by Category (2026)
Global B2B ecommerce is projected to hit $36 trillion in 2026 at a 14.5% CAGR per the International Trade Administration, and 80% of B2B sales interactions are now…
Local Lead Generation: 7 Channels by CPL (2026 Guide)
Local lead generation is the process of attracting customers within a specific geographic area to a service business that needs them — your HVAC company, your dental practice,…
Lead Generation Tools: 18 Best by Category (2026 Guide)
Demand generation tools and lead generation tools get sold as two separate markets, and in 2026 there are 250+ platforms across both claiming to find, capture, qualify, or…
SaaS Churn Rate: 2026 Benchmarks, Formula, and Fixes
SaaS churn rate benchmarks by segment in 2026, the compounding formula most founders get wrong, and the 5 root causes that drive the majority of churn.
Business Process Improvement: Complete Guide (2026)
Business process improvement in 2026. The 5-step cycle, 6 methodologies, how to prioritize projects, and how AI changes the economics. For mid-market teams.
ABM Campaigns: How to Plan, Execute, and Measure (2026)
The operational playbook for ABM campaigns in 2026. Plan with a 7-part brief, run multiple campaigns without collisions, and measure like a pro.
How to Optimize Content for Google AI Overviews: The 4 Pillars of Getting Cited in 2026
Learn how to optimize content for Google AI Overviews using the 4-pillar framework: structure, citability, topical authority, schema.
B2B Sales Funnel: How to Build One That Closes
Most B2B companies have a sales funnel. Few have one that works. The typical problem isn’t missing stages or bad content. It’s the gap between marketing and sales…
Cold Email Subject Lines That Get Replies in B2B
Your cold email subject line gets about 0.3 seconds of attention before a B2B decision-maker decides to open, ignore, or delete. And here’s the uncomfortable truth most guides…