How did your last three customers describe their problem before they found you? Not in marketing language. In their actual words, from the first sales call, before your team cleaned up the terminology. That language is where the best B2B keywords hide. And most B2B companies never think to look there. Standard b2b keyword research … Read more

Fifty-three percent of all B2B website traffic comes from organic search. That stat from BrightEdge has been floating around for years, and it’s still roughly accurate. But here’s what most B2B companies get wrong: they treat SEO as a traffic play when it should be a pipeline play. They publish blog posts, track keyword rankings, … Read more